There are varied ways of defining tourism. Some people regard it as apollution-free industry; others think of it an invisible school, Both are basedon an accepted fact that tourism cannot only produce profits bearing nopollution along with, but help broaden knowledge and fortify healthy. Aside fromthe above there exists awidespread theory, claiming that whatever is of theability to increase in capital belongs to productive industry. In this sense,tourism should hold a position in the scope and ought to be treated as such.
It is true that there is some sense in the theory, yet another equally oreven more important aspect should be granted more publicity to. Tourism, interms of its objective purposes, has a social function which contributes tohuman communication. Coming from vadous social backgrounds, having motives andgoals of every kind, tourists get together, draw close and exchange ideas oftheir own, from which a fresh state of mind will be created. So what kind ofproduction is it? To the question we should have good reason to give a properanswer: it is a spirit production, a reproduction of relations of production.And the more frequently such exchanges are made, the more good they will do topromoting social and economic development of the mutual. If it is the case thatmaking money through tourism means a dent we have made, so it foretells afortune to provide cultural service along with tourism. Therefore, to keep closeeyes on the latter involves changing our minds first, that is, tourism is by nomeans a pure economic concept, but takes plenty of ideological activities as itscontent.
To sum up, unlike other economic forms, the profits from tourism economycannot be measured completely by means of how much output value, profit, andforeign exchange it will produce. In addition to the reputation ofpollution-free industry, its social and far-reaching profit should be probedmore deeply. As such the existing scenic spots ought to be kept in goodmaintenance, and some new ones exploited. Moreover, constructing first-classsoft and hard surroundings is desired to attract tourists, the foreign and thedomestic.
