专利内容由知识产权出版社提供
专利名称：Selecting advertisements based on
advertising revenue model
发明人：Charles D. Swan,Zhuo Zhang,Brent E.
Edwards,Mark E. Brighton
申请号：US13247486申请日：20110928公开号：US08655730B1公开日：20140218
专利附图：
摘要：Advertising revenue may be optimized by selecting an advertisement to displayto a user based at least in part on the user's browsing history and a revenue model
associated with the advertisement. For example, if the user has a relatively high clickingfrequency on advertisements, then pay-per-click advertisements may be selected forpresentation to the user rather than pay-per-impression advertisements. Revenuemodel-based advertisement selection may be combined with other advertisingtechniques, such as targeting.
申请人：Charles D. Swan,Zhuo Zhang,Brent E. Edwards,Mark E. Brighton
地址：Seattle WA US,Mercer Island WA US,Seattle WA US,Seattle WA US
国籍：US,US,US,US
代理机构：Knobbe Martens Olson & Bear LLP
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