外贸业务员的开发信

Dear Sir or Madam,

Have a nice day!

Glad to Know that you are in the market for Triethylene Glycol..

We are the manufacturer of Triethylene Glycol, our goods is very popular in the domestic and international market.

We trust we have ability to supply you high quality and competitive price for you. In order we shall start our business with each other.

We shall give you the quotation of our Triethylene Glycol as follows,

Product：Triethylene Glycol 99.5%

Price: USD1350/Mt CIF Karachi

Packing：230Kg/DRUM 18.4mT/20’FCL

Terms of Payment: 50%TT in advance, the balance pay by the copy of B/L.

Delivery time: within 2weeks after received the advanced payment.

Validity：10 days

After our first cooperation, you will see our sincerity and prompt delivery time.

If you have any different view, please don’t hesitate to inform me.

I will try my best to help you. Wait for you early reply.

Thanks ®ards

Linda

Sales representative

Shenyang Ote chemical Co.，Ltd.

Msn:

Skype:

Yahoo：

以下是一封开发信的例子：

Dear Mr. Steven Hans,

We get your name and email address from your trade lead on

www.tradelead.com that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.

We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website http://www.aaa.com which includes our company profiles, history and something latest designs.

Should any of these items be of interest to you, please let us know, We will be happy to give you details.

As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.

Best regards,

Dafu Wong

请注意这封开发信的写法。作为初次联系的信件，它简洁明了，鲜明地展示了自己的特点：工厂、款式多、价格有竞争力，并暗示建议客户绕开中间商直接跟厂家合作。因为

不知道客户的详情，特别强调有多种品质，这样无论对方是精品路线还是廉价路线，都有洽谈的空间。此外，并没有谈论太深，而是引导客户去访问自己的网站。最后再抛出诱饵，以不断提供新款设计信息为由吸引客户回复，而客户一旦回复，就极可能确认了应该联系的人----要知道，你原先获得的名称地址很可能只是个打字员的。

这样的开发信，再随附一张展现琳琅满目款式的产品照片，效果会很不错的。

当然，开发信要自己写，而不要抄书或者网上那种固定的范文。古板雷同的文字只会让客户反感。况且产品种类不同，写法也不一样。工艺品还是日用消费品、时尚产品等不妨轻松活泼，而如果你卖的是阀门，那么还是严谨专业些比较好。

此外，开发信不同于Trade Lead，为表示诚意，不宜千篇一律，应该根据客户的规模、国籍不同略作调整，在信件中适合的地方自然地点一下客户的公司名字，暗示这封开发信是专门诚意写给贵公司的，而不是草率地广告。这些小技巧虽然不起眼，但颇能给客户以好感。

记住，能吸引客户回复的开发信，才是成功的开发信。开发信，可以用传真的形式，但目前更多的是采用电子邮件

外贸开发信模板二

Dear Sir,

This is **, from *** Industries Co., Ltd.. So glad to have this opportunity to contact with you.

We are a professional company which has manufactured ** for more than * years in China, and

always be reliable partner to provide our products to ***.

For some new items, please check the attachment or visit 网址

If customer developments are needed, please contact us at 联系邮箱

We are looking forward to your reply.

Best regards,

To Purchase Manager

From

Date day,month ,year

Time 10:30 GMT

Subject

Dear Sirs:

I got your name and address from Internet and knew you are one of the

largest importers in XX, which is within the scope of our business.

Take this opportunity, we introduce my factory, as one of the biggest manufactures of XX in Hubei province, mainly X products. We export large quantity to xx,xx and xx countries, deal to high quality and reasonable price. We are ready to refer you our favourable price and relative samples, for quality evaluation and marketing activities.

Should you have interest of items mentioned above? Kindly let us know by return mail. For getting all the detailed information, you are invited to visit our web site: http:XXXXXX

Looking forward to hearing from you soon.

Best regards.

Sincerely,

Looking for your reply

clerk of Sales Department

Add:

Tel:+86

Fax:+86

Email:

Website：XXXXXX

Dear Sirs,

We owe your name and address to the Commercial Counsellor's Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles.

We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.

We are a state-operated corporation,handling both the import and export of Textiles. In order to acquaint you with our business lines,we enclose a copy of our Export List covering the main items suppliable at present.

Should any of the items be of interest to you,please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.

In our trade with merchants of various countries,we always adhere to the principle of equality and mutual benefit. It is our hope to promote,by joint efforts,both trade and friendshp to our mutual advantage.

We look forward to receiving your enquiries soon.

Yours faithfully,

Encl.

二Dear Sirs,

Through FOB Business forum,we get your email address that you are in the market for metalwork.We would like to introduce our company and products,in the hope of establishing business relations with you.

We are factory specializing in the manufacture and export of shoring props,scaffolding,coupler and protect hurdle We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source.

You are welcome to visit our website:www.lyqiangsheng.com which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you details.

As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular

Best regard

三开发信范例 (2005-06-09 10:59:29)

TO:......

FROM:......

SUBJECT:......

DATE:......

Dear Sir,

Your esteemed name and address has been recommended

to us by ...... As being one of the most potential

importers in your country, and we take the liberty to

write you with the earnest desire of having the opportunity

to enter into business relation with you .

We are one of the leading manufactures of......

in ......, Ascribed to our excellent quality control and

competitive price, our products have won a good reputation

both at home and abroad.

Enclosed please find our company data and web site

for yourreference, and we hope you will find some

items interesting.We shall be pleased to provide you

our best prices and deliveries. For further

information you may need,

please let us know.

Your courtesy and early reply will be appreciated.

Yours Faithfully,

......President

译文：

收件人:

寄件人:

主题:

日期:

由......的推荐得知您的名址，贵公司在您的国家一向被尊重为最有潜力的进口商之一，在此我们写信给您诚挚的想要有机会与贵公司建立商务关系。

本公司在......(地区)多年来一直是......产品的制造商，基于卓越的品质控管以及具竞争力的价格，我们的产品赢得国内外的好评。

随函附上我们公司的资料及网址谨供参考，希望您能找到一些感兴趣的产品。我们将乐于提供您最好的价格及交期。如需更进一步信息，请让我们知道。

感谢您的好意，并期尽早回复。

......总裁 敬上

TO:......

FROM:......

RE : Signal and Warning Light

DATE:......

Dear Sirs,

As a leading manufacturer of Signal and Warning

Light in ......, we would like to introduce our products

to you to seek a mutual benefited business relationship

in this year.

All our products are designed with water-proof

function which applied for marine and land use. If

use it as traffic light indication ,it will be more

functional with automatic reflecting light system.

In day time with sunshine, it will turn off automatically

whereas at night or even in day time but not bright

enough, it will turn on by itself. Labor operation is

no need at all.

Attached illustrated catalogues with detail

specification for your selection.

Meanwhile, customized design are most welcome. We

hope to hear from you soon.

Faithfully yours,

Tony Lao- President

译文：信号和警示灯

先生

我公司是......(地区)一家信号灯和警示灯的主要生产商，我公司荣幸地向贵公司介绍我司产品，并希望今年与贵公司建立互利的贸易关系．

我司产品均为防水设计，适于海上与陆地使用．如用在交通指示系统中，它会增加自动反应系的功能．在白天，它会自动熄灭，在夜晚或白天光线不强时，它会自动点亮，无需人工操作．

随函附上我公司产品目录及具体尺寸，供您参考．我们也乐意按客户设计的款项生产．盼望您早日回复．

东尼．刘 -总裁 敬上

(建议事先拟好打电话的演说词, 英文口语发言和流利度一定要过关啊)

附:一个匈牙利采购对中国供应商的建议 !(网上看到的, 深有同感啊!) !

As a sourcing agent and buyer I can tell you what is a good quotation for me: it includes all relevant information! My job is to find a reliable supplier at a reasonable price in the shortest time possible.

It is very possible that I will choose a supplier whose price is a few percent higher but the quotation is complete. That means, it includes: - FOB (!!!) price, with seaport marked! (I often get FOB quotes without location. Obviously for me in Europe a FOB Shanghai price is higher than a FOB Xiamen price, since shipping rates are different).

- delivery time (so far no Chinese supplier was able to keep the promised delivery time for my projects - 90% delay, 10% early)

- package unit (carton details)!!! Carton weight, size, volume, content, material. It is very important!!! Usually this point is simply left out by suppliers. But I - and most full-time buyers - have just simply no time to beg for any details separately!!! If a quotation misses this, I simply delete it. I have no time to ask for these points, but I can only calculate my shipping cost with this info!!!

- payment conditions must be exactly discussed.

I hope suppliers will consider these points in the future. If you include all relevant information, you can really help your partner in his decision. And for the supplier, it is a job done once, you needn’t work out each detail separately.

一，收到客户询盘时的回复：

Dear sir

We hereby acknowledge receipt your inquiry of titanium dioxide R and I just got the information from our production department,

These standard is available for us.

Now pls check the quotation below:

the specification you required:

I hope this is the one in your favor,

As a experienced company (ISO9001:2000)in the XX field for more than 10 years.

and we take the opportunity seriously to cooperate with you.if you have any

questions , pls feel free to contact me.

I will try my best

Thanks and regards

二，客户询盘模糊，向客户询问规格

Dear sir,

Thanks for your inquiry of our XX (products).on dec.10th.and we are in XX field for many years, so we are confident we can do it. but the specifications you given is still lack. such as the diameter, meterial, quantity and so on.....,so pls can you send us the details? the drawing(cad)is ok.

After we confirmed, we are happy to provide you with our good quality and competitive price.

Look forward your soonest reply,

Thanks and regards

签名

三，针对客户的讨价还价的回复

Dear sir,

Sorry for my late reply, i discuss with our boss for a long time, but regarding the price, it is near our bottom line, ou know the market is changing everyday, and it is hard to cut more on cost as we need the products with best quality.

But we treasure our first cooperation, so we allow you a 2%discount,this is the best I can do for you.

I hope that if you have the will to cooperate, pls don’t just focus on the price, the most important is the quality, I think.

If you any comments , pls let me know.

Thanks and regards

这个得针对情况，如果利润真的不太高，就这样写没有关系，如果老板太黑了，就给点折扣，关于价格不是一封两封的邮件可以搞定的，总之灵活点啦

四，应对客户的迟迟不回复的邮件:

Dear sir,

Did you receive our quotation on dec12th?and no reply from you. i was waiting until all the colleagues left the office. May be you are very busy.

So pls can you take some time to give me a reply? and kindly give me some advice on XX(products)

Look forward your reply

Thanks and regards

五，面对客户迟迟不回复

Dear sir,

How are you these days? I am angela from XX company, hope you still remember me. you sent us a inquiry of XX products. And we quoted for you on March 28th

Can you send me a reply which can stated your advice? you know we usually keep our client’s data and advice in the achieves, so that we make special and divide plan and schedule for each client.

At the same time we can improve our service according to them, if there’s some fault and in our works.

So pls take a few time to tell me some advice on our business. ok? thanks very much.

六，针对报价了不回复的

Dear sir

Hope you still remember me, I sent you quotation for XX(products)on XX(date)，well maybe you are very busy ,and i understand.

I review your website very carefully, and have much interests to make a start for our cooperation, to provide the best special service.

Could you give me some advice so that we can do better

Best regards