世博会和中国馆

World Expositions are galleries of human inspirations and thoughts. Since 1851 when the Great Exhibition of Industries of All Nations was held in London, the World Expositions have attained increasing prominence as grand events for economic, scientific, technological and cultural exchanges, serving as an important platform for displaying historical experience, exchanging innovative ideas, demonstrating esprit de corps and looking to the future.

With a long civilisation, China favours international exchange and loves world peace. China owes its successful bid for the World Exposition in 2010 to the international community's support for and confidence in its reform and opening-up. The Exposition will be the first registered World Exposition in a developing country, which gives expression_r to the expectations the world's people place on China's future development.

So what will Expo 2010 Shanghai China deliver to the world? There is no doubt the Chinese people will present to the world a successful, splendid and unforgettable exposition.

Expo 2010 Shanghai China will be a great event to explore the full potential of urban life in the 21st century and a significant period in urban evolution. Fifty-five percent of the world population is expected to live in cities by the year 2010. The prospect of future urban life, a subject of global interest, concerns all nations, developed or less developed, and their people. Being the first World Exposition on the theme of city, Exposition 2010 will attract governments and people from across the world, focusing on the theme \"Better City, Better Life.\" For its 184 days, participants will display urban civilisation to the full extent, exchange their experiences of urban development, disseminate advanced notions on cities and explore new approaches to human habitat, lifestyle and working conditions in the new century. They will learn how to create an eco-friendly society and maintain the sustainable development of human beings.

Expo 2010 Shanghai China will centre on innovation and interaction. Innovation is the soul, while cultural interaction is an important mission of the World Expositions. In the new era, Expo 2010 Shanghai China will contribute to human-centred development, scientific and technological

innovation, cultural diversity and win-win cooperation for a better future, thus composing a melody with the key notes of highlighting innovation and interaction in the new century.

Expo 2010 Shanghai China will also be a grand international gathering. On the one hand, we shall endeavour to attract about 200 nations and international organisations to take part in the exhibition as well as 70 million visitors from home and abroad, ensuring the widest possible participation in the history of the World Expositions. On the other hand, we will put Expo 2010 Shanghai China in a global perspective and do our best to encourage the participation and gain the understanding and support of various countries and peoples, in order to turn Expo 2010 Shanghai China into a happy reunion of people from all over the world.

In addition, Expo 2010 Shanghai China will offer a wonderful opportunity for cross-culture dialogues. Before the conclusion of the Exposition, a \"Shanghai Declaration\" will be issued. This declaration, hopefully a milestone in the history of the World Expositions, will epitomise the insights to be offered by the participants and embody people's ideas for future cooperation and development and extensive common aspirations, thereby leaving a rich spiritual legacy of urban development to people throughout the world.

The Chinese Government will go to great lengths to make Expo 2010 Shanghai China a special event that carries on traditions and opens a new vista into the future. Our motto is: \"Keeping in mind the next 60 years' development while preparing for the six months' Exposition.\" We count on the continuing attention, support and participation of all the peace-loving countries.

Emblem

The emblem, depicting the image of three people-you, me, him/her holding hands together, symbolizes the big family of mankind. Inspired by the shape of the Chinese character\"世\"(meaning the world), the design conveys the organizers' wish to host an Expo which is of global scale and which showcases the diversified urban cultures of the world.

Theme

The theme of Expo 2010 is \"Better City, Better Life,\" representing the common wish of the whole humankind for a better living in future urban environments. This theme represents a central concern of the international community for future policy making, urban strategies and sustainable development. In 1800, 2% of the global population lived in cities. In 1950, the figure raised to 29%, in 2000, almost half the world population moved into cities, and by 2010, as estimated by the United Nations, the urban population will account for 55% of the total human population.

The quest for a better life has run through the urban history of mankind. Through different sub-themes, Expo 2010 will create blueprints for future cities and harmonious urban life styles, providing an extraordinary educational and entertaining platform for visitors of all nations:

●Blending of diverse cultures in the city

●Economic prosperity in the city

●Innovations of science and technology in the city

●Remodelling of communities in the city

●Interactions between urban and rural areas

Mascot

Designing concept of the mascot

Like the mascots for huge worldwide events such as Olympics and World Cup, the mascot of World Expo is very important for interpreting the theme and expressing the culture. The emblems and images of past World Expos have turned into the unique intangible legacy. The World Expo mascots have not only

become the representatives of Expo images, but also embody the culture and spirit of hosting countries and cities.

Mascot, as the symbol featuring the hosting country, will embody the history, development, culture, concept and social background of the country and will play an important role in the communication in political, economical and cultural fields.

The mascot of World Expo 2010 Shanghai China is trying to accomplish the following functions:

1. To embody the culture of the hosting country

World Expo 2010 Shanghai China is a global event that is hosted by China and undertaken by the city of Shanghai. It is the first time that a developing country will host a registered World Expo. The design of Shanghai Expo mascot must have Chinese cultural characters, state the Chinese cultural sprit and manifest that Shanghai Expo is a platform for worldwide cultural exchange. Meanwhile, the design must accord with Chinese laws and social conventions.

2. To interpret the theme \"Better City, Better Life\"

The mascot of World Expo 2010 Shanghai China should become the unique visual logo of theme development and should be different from the existing mascot images of previous World Expos and international events in theme manifestation and designing.

The image of mascot should well express the theme of Shanghai Expo \"Better City, Better Life\" by using innovative ideas, impressive appearance and motions to state its concept and characters. By exploring the relationship among cities, urban dwellers and planet, the mascot must express the inner relation between heritage and future. The designing concept should be clear and unique, which coincide with the theme and easy for the public to undertand.

3. To have the value of re-creation

The mascot of World Expo 2010 Shanghai China should meet the principle of \"good looking, easy to understand, easy to remember and easy to use.\" It should also be suitable for the creation of licensed

products, including stationeries, garment, souvenirs and jewelries. The mascot should be easy to be re-created in graphic, solid or electronic media.

The Name -- Hai Bao

The name of the mascot of World Expo 2010 Shanghai China is Hai Bao, which means the treasure of the sea. The name of Hai Bao is easy to remember, echoes with the color of its body and is a typical lucky name in Chinese tradition.

Hai Bai is the good well ambassador of Shanghai Expo. He is embracing friends from all over the world with his arms and confident smile.

The Main Character of the Mascot

Created from the Chinese character \",\" which means people, the mascot embodies the character of Chinese culture and echoes with the designing concept of the emblem of World Expo Shanghai. Using the Chinese character as the mascot of an international event is an innovation.

Hair: the hair of the mascot is like the wave of the sea, which represents its open character and stated the character of its birth place Shanghai.

Face: its cartoon expression_r shows its confidence and friendly character.

Eye: big, round eyes show his anticipation of the city.

Blue: the color shows its latitude and imagination, which represents the rising and potential China.

Body: its round body represents a well-off life, which is also lovely and cute.

Fist: he thumbs up to show the appreciation and warm welcome to the friends from all over the world.

Big feet: he stands steadily on the big feet and embraces the world with big arms, which shows China have the ability and faith to host a successful Expo.

The structure of Chinese character , in which two strokes support each other, manifests the concept

that a good life should be created by all the people. The world should be supported by \"people,\" and people should have harmonious relationships with nature and society, so that the life in cities would be better.

The mascot will surly become the lucky symbol and cultural remark of Shanghai Expo.

China Pavilion

Pavilion Preview

Theme:Chinese Wisdom in Urban Development Highlights:Traditional Dougong Style National Pavilion Day:October 1 Location:Within Zone A of the Expo Site

Pavilion Features

The main structure of the China Pavilion, \"The Crown of the East,\" has a distinctive roof, made of traditional dougong or brackets, which date back more than 2,000 years. The dougong style features wooden brackets fixed layer upon layer between the top of a column and a crossbeam. This unique structural component of interlocking wooden brackets is one of the most important elements in traditional Chinese architecture. Dougong was widely used in the Spring and Autumn Period (770 BC-467 BC).

Pavilion Display

The contour design of the pavilion is based on the concept of \"Oriental Crown, Splendid China, Ample Barn, and Rich People,\" to express the spirit and disposition of Chinese culture. The pavilion will have a core exhibition area on the top floor, an experience area on the second and a functional area on the first. China's achievements in urban development from ancient to modern times will be the core theme of the pavilion.

Pavilion Highlights

Highlight 1:Exploring \"Oriental Footprint\"

The wisdom that the ancient Chinese used to develop cities will be showcased with programs of different styles in Section One. A video played in the

multimedia exhibition will tell stories about China's vast migration from rural to urban areas over the past 30 years of reform and opening-up, people's enthusiasm for building a better city and expectations for the future. The famous picture of “Riverside Scene at Qingming Festival” will also make its appearance in the China Pavilion to illustrate the charms of ancient Chinese cities.

Highlight 2:The Experience Trip

Excursion trains will give visitors an appreciation of the great wisdom and achievements in China's urban development from ancient to modern times.

Highlight 3:Focus on low-carbon future

Chinese people will tackle future challenges brought by urbanization in a sustainable way which takes low-carbon technologies as its core.