专利内容由知识产权出版社提供
专利名称：Method for supplying personalised
advertising announcements
发明人：PIEKAREC, SOPHIE,BETGE BREZETZ,
STEPHANE,KAMGA, GUY-BERTRAND,DUPONT, MARIE-PASCALE
申请号：EP08172878.4申请日：20081224公开号：EP2079047A1公开日：20090715
专利附图：
摘要：The method involves determining a broadcasting criterion, and carrying out an
advertisement preselection from a group of personalized advertisements responding tothe broadcasting criterion. Advertisement selection is carried out among theadvertisement preselection, where the advertisement selection presents intrinsiccorrelation found on a predetermined correlation criterion. The selected advertisementis concatenated for forming eligible advertising sequences, and one sequence among theeligible advertising sequences is elected. The elected sequence is broadcasted.Independent claims are also included for the following: (1) a system for broadcasting apersonalized advertisement (2) a computer program comprising instructions forimplementing a method for broadcasting a personalized advertisement (3) a mediaserver comprising a processing unit.
申请人：ALCATEL LUCENT
地址：54, rue La Boétie 75008 Paris FR
国籍：FR
代理机构：Korakis-Ménager, Sophie
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