SALES&MARKETING1

In this section, you can learn and practice phrases used in the modern business world of sales and marketing:

LEVEL: All our exercises (except the beginners' exercises) are meant for INTERMEDIATE - ADVANCED students, although we encourage everyone to try!

Choose the right synonym (Sales & Marketing) 1

1. There has been a drop in sales. = Sales have _________________.

decreased downed increased

2. Sales have increased for three years _________________. = Sales have increased for three years in a row.

even straight forward

3. You have to market these particular attributes. = You have to market these particular _________________. qualifiers qualifications qualities

4. We shouldn't use the same old strategies. = We should __________________ using the same old strategies.

avoid averse avert

5. Thanks to smart planning, we have __________________ another crisis. = Thanks to smart

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planning, we have thwarted another crisis.

put forth unveiled averted

6. We shouldn't rule that out as an option. = We should still _________________ that an option.

reject consider contain

7. The figures are down from January. = The _________________ are down from January.

numbers numerals mathematics

8. Our company has seen 10 years of uninterrupted growth. = Our company has seen 10 years of _________________ growth.

sporadic steady stagnant

9. We should market this product as being durable and dependable. = We should market this product as being _________________ and dependable.

study sturdy studious

10. We need to develop a new strategy. = We need a new _________________.

SALES & MARKETING 1 2

appraisal approval approach Choose the right synonym (Sales & Marketing) 2

1. You should change that color. = You should _________________ that color with another one.

redo replace revert

2. This brand is known around the world. = This brand is world-_________________. known famed famous

3. Will this brand be marketed all over the world? = Will this brand have a global _________________?

approach scope interest

4. This particular campaign isn't doing so well. = This particular campaign is __________________ .

struggling streaming stellar

5. The market is __________________ with these types of products. = The market is already full of these types of products (There isn't any room for another one).

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saturated satisfied happy

6. We want to make sure that this new message doesn't __________________ what we've been saying before. = We don't want the new message to be at variance with the previous one. consider contemplate contradict

7. Give me a couple of days to ___________________ this strategy. = Give me a couple of days to think about this strategy.

contemplate contain contradict

8. This type of mistake can have serious _____________________. = This type of mistake can have serious consequences.

repercussions reprieves reprimands

9. This, for example, is the marketing plan from last year. = This, for _________________, is the marketing plan from last year.

SALES & MARKETING 1 4 instant instance sure

10. We need to create a consistent brand _________________. = We need to create a corporate image that doesn't change.

attitude clout platform Choose the right synonym (Sales & Marketing) 3

1. We'd like to change consumers'_________________ of our brand. = We would like to change how consumers see our brand.

perception review reevaluation

2. These types of products are becoming _________________ popular. = These types of products are becoming more and more popular.

incredibly increasingly impossibly

3. Our market researchers have determined that this is an effective approach. = Our market researchers have come to the _________________ that this is an effective approach.

conclusion condition coincidence

4. It's not easy to _________________ the outcome of this campaign. = It's not easy to know in advance what the outcome of this campaign will be.

pursue predict prevent

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5. The next step is to ________________ the results. = The next step is to measure/evaluate the results. gather inquire about gauge

6. Who is going to be the lead on this project? = Who is going to be in __________________ of this project?

head front charge

7. Which approach do you recommend? = Which approach do you ___________________?

suggest exaggerate subdue

8. We shouldn't _______________ the importance of these recent developments. = We shouldn't overemphasize the importance of these recent developments.

exacerbate exaggerate exercise

9. He _______________ to bring up several important issues. = He didn't bring up several important issues.

fell folded failed SALES & MARKETING 1 6

10. A new business prospect = A _________________ customer/client

potential potent patented

Choose the right synonym (Sales & Marketing) 4

1. He was _________________ a product we were not interested in. = He was trying to sell us a product we were not interested in.

pitching evaluating examining

2. There are more effective ways to _________________ prospective customers to buy our products. = There are more effective ways to convince prospective customers to buy our products.

persuade persist pursue

3. The results of the research _________________ me to take a different approach. = After seeing the results of the research, I decided to (I had to) take a different approach. promoted promised prompted

4. To _________________ an idea = To make an idea fail/ To reject an idea

sell sink stress

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5. Our customers don't like it when we ____________ things down for them. = Our customers don't like it when we oversimplify things for them in order to make them easier to understand.

dome do dumb

6. Why can't he ever answer a question directly? = Why does he always talk __________________ a question?

around about over

7. How do you plan to _________________ this campaign? = What changes do you plan to make to this campaign?

restructure resolve reorder

8. To take a _________________ view = To not be overly optimistic. captured callous cautious

9. What kind of _________________ will this have on sales? = How will this affect sales?

income impact interest

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10. National advertising will be negatively _________________. = This will have a negative effect on national advertising.

effective affected efficient

Choose the right synonym (Sales & Marketing) 5

Choose the correct synonym for each of the bolded words/expressions:

1. web campaigns = _________________ campaigns

online inline screen

2. catering to these types of customers = _________________ these types of customers

providing services for unwillingly servicing overcharging

3. increased level of interaction = increased level of _________________

coercion competition communication

4. online video providers are getting in on the race = online video providers are _________________ not doing too well entering the market SALES & MARKETING 1 9

running

5. the traditional 30-second TV spot = the traditional 30-second TV _________________ pause channel commercial

6. to engage the viewer in the online-viewing experience = to __________________ the viewer in the online-viewing experience

involve invest invoke

7. these ads are _________________ made for the online channel = these ads are expressly made for the online channel

specifically remotely carefully

8. to improve ad relevance = to improve ad _________________ awareness budgets pertinence

9. _________________ video technology = personalized video technology

derogatory customized modern

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10. a brand experience that a customer will remember = a _________________ brand experience

plausible memorable forgettable

English for Sales 1

1. Have you seen last month's sales ______________?

figures figurines figs

2. Sales are ______________ by 50% compared to this time last year.

up higher high

3. We'll be looking to hire a sales ______________ soon.

rap rope rep

4. In much of the business world, the calendar year is divided into four ______________.

SALES & MARKETING 1 11 quarts quarters cubes

5. To write up a contract = To ______________ a contract drought draw draft

6. The amount on the ______________ ( = an official bill) is higher than what we agreed on.

invoice draft paper

7. Our company offers a wide ______________ ( = variety) of software.

assortment sort assessment

8. I work for a company that does ______________ advertising.

outside external outdoor

9. We plan to launch a new sales ______________ to attract new customers.

company campaign comment

10. Our customer ______________ is made up of mostly middle-aged white men.

basis

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base collection

English for Sales 2

1. The numbers for the last quarter were very ______________ ( = positive).

encouraging discouraging distracting

2. What do you do with market research?

You make it You conduct it You create it

3. I don't really see a lot of sales ______________ for this product.

potential patent potency

4. The percentage of sales the company has left over as profit after paying all expenses is called a profit ______________ .

merger margin level

5. What percentage of your ______________ ( = potential deals) end in closed deals?

people chances

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leads

6. If a profit margin is \"not sustainable\ the company is doing well

the company doesn't need more money

the company won't be able to exist a long time if the profit margin doesn't increase

7. The most successful salespeople in a company are referred to as its \"top ________________\".

performers persons personnel

8. Tom did so well last year, he was ________________to management.

demoted promoted put

9. We plan to launch a new sales ________________ to attract new customers.

company comment campaign

10. There are several reasons for this ________________. ( = inability to understand one another/ come to an agreement)

disconnect discomfort display

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English for Sales 3 1. We are looking to _____________________ with other players in the industry.

partnership partner partake

2. This decision will not affect our _____________________. ( = profits) bottom lane line bottom line

3. When potential is \"realized\" it is:

understood achieved believed

4. We've got to do an analysis on the length and cost of our sales _____________________. ( = complete sales process from beginning to end)

cycle circle plan

5. In sales, \"customers retained\" refers to the customers that a company _____________________.

has kept has lost has found

6. Mr. Lin has a lot of experience, but he still doesn't meet the _____________________

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requirements for this position. compact community competency

7. These _____________________ programs are designed to improve sales performance.

training train trained

8. Sales managers are paid to _____________________ results.

produce make do

9. How effective are these programs over the _____________________? ( = over a long period of time)

future long term long time

10. Many sales managers use _____________________ software to improve sales performance.

plan forecast forecasting English for Sales 4

1. A ______________ market, is a market which an organization/company sets its views on. target SALES & MARKETING 1 16

targeting bullseye

2. When describing a product's benefits, one often uses the words \"tangible\" ( = real), and \"______________\" ( = inherent).

intangible intrinsic introductory

3. Brands that have high perceived value are often included in a ______________'s consideration set. ( = buyer's consideration set)

purchase seller purchaser

4. To \"trade off\" A for B, means to gain A ______________. For example, people often trade off price against product features.

at the expense of B as well as B for free

5. Bill's company was able to charge a ______________ ( = high price) in the market place because of their positive brand equity. ( = the value built up in a brand) premier promotion premium

6. A product with no brand name is referred to as being ______________.

branded

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unbranded unidentified

7. Our marketing manager believes that a ______________ would highlight the new redesign.

name change change name naming change

8. If a product is discontinued it is ______________.

available

no longer available free

9. The four P's of marketing (also known as the \"marketing mix\") refers to product, price, promotion and ______________ (= where the product can be bought)

place-setting place/placement placation

10. A business \"model\" is, in a way, a business ______________.

streamline strength strategy English for Sales 5

1. List price is the price established by a product's _____________.

factory manufacturing

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manufacturer

2. A _____________ outlet is a store that sells merchandise directly from the maker to the consumer.

factor factory price

3. Outlet stores have cheaper prices because they have eliminated \"the _____________\".

middle-guy middleman in-between-man

4. A ______________ sale is generally held by a store going out of business

liquidation liquid liquidity

5. Irregulars or imperfects are goods (often clothes) that don't _____________ the manufacturer's standards for quality.

match mark meet

6. I always speak the truth when talking to customers. I never make any _____________ promises.

false faulty uncommon

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7. One of the tricks in sales is to be persuasive without being _____________.

pushy pushed pushing

8. Sales people are most effective when the client sees them as _____________. autistic automatic authentic

9. Contrary to _____________ ( = what most people believe), body language doesn't matter it sales.

populist belief popular belief poplar belief

10. A good sales person is good at _____________ ( = determining) the prospect's needs.

figuring out figuring seeing out

English for Sales - Trade Shows 1

1. For many companies, trade show marketing can be a ____________________.

bad dream nightmare bad scene

2. One of the things you have to consider are the ____________________ for your space.

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rent fees payment fees rental fees

3. The trade show is tomorrow and the print shop hasn't finished printing our ____________________ yet!

sales things sales materials selling materials

4. Our ____________________ production costs are low, since we're setting it up ourselves.

booth box boot

5. I ____________________ five trade shows last year.

attended went atoned

6. Stacks of business cards = ____________________ business cards

A couple of No Lots of

7. A trade show isn't worth your time and effort if it doesn't produce good ____________________. leads SALES & MARKETING 1 21

loads experiences

8. One of the main reasons we're attending the trade show is to connect with ____________________.

potential partners potential partnerships potent partners

9. Trade shows produce about 20 ____________________ of our annual leads

percentage percent average

10. Setting up a professional looking booth and presentation will help up to raise our ____________________.

opinion look profile English for Sales - Trade Shows 2

1. We're ____________________ a new version of our most popular product this Fall.

launching giving throwing out

2. We _____________________ about 200 new customers as a result of last year's trade show. engendered generated SALES & MARKETING 1 22

endangered

3. A \"qualified\" lead is a potential customer that has _____________________.

expressed interest in your product/service not expressed interest in your product/service received some kind of certification

4. A person who attends a trade show is called _____________________.

an attendant an attendee attentive

5. Make sure you _____________________ ( = put into categories) and prioritize all the leads that you generated at the show last week. category make categories categorize

6. How are leads _____________________ in your company?

distribute spread distributed

7. Another word for trade show is _____________________.

convention trading show company show

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8. The biggest industry trade show of the year _____________________ in Las Vegas from October 8-10.

takes part takes place takes time

9. Each booth space is about 10 feet _____________________.

width wider wide

10. All the top companies = All the _____________________

leading players leading plays good players

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