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专利名称：AUTOMATICALLY TARGETING WEB-BASED
ADVERTISEMENTS
发明人：FIKES, Andrew,KONINGSTEIN, Ross,BAUER,
John
申请号：EP04785236.3申请日：20040929公开号：EP1678573A2公开日：20060712
摘要：A system (31) and method (110) for automatically targeting Web-basedadvertisements (45) is described. Advertisements (45) are identified relative to a query(39), wherein identified advertisements (45) describe characteristics (61) relative to atleast one of a product and a service. The advertisements (45) are scored according tomatch between the query (39) and the characteristics (61) of the identified
advertisements (45). At least some of the advertisements (45) are provided as Web-based content (24).
申请人：Google Inc.
地址：1600 Amphitheatre Parkway, Building 41 Mountain View, CA 94043 US
国籍：US
代理机构：von Hellfeld, Axel
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