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UNIFIED COLLECTION AND DISTRIBUTION OF DATA

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专利内容由知识产权出版社提供

专利名称:UNIFIED COLLECTION AND DISTRIBUTION

OF DATA

发明人:Eric M. Lunt,Blane E. Sims,Marc E.

Kiven,Michael D. Sands,Todd L. Chu

申请号:US13161408申请日:20110615

公开号:US20110314092A1公开日:20111222

专利附图:

摘要:A stub tag in source code of a webpage allows for collection of numerous dataelements according to tracking tags of various data receiver parties and for distribution

of the collected data elements to those parties. The stub tag references a remotelycached script that enables a user device, e.g. a computer running a web browser, toretrieve a tag code for collecting the data elements. The tag code is constructedaccording to data collection settings, data distribution settings, data receiver settings,and/or user privacy settings. The tag code results in a single variable, common to all datareceiver parties, for each data element. The common variable is transmitted to datareceivers through the user device or through a server-to-server API.

申请人:Eric M. Lunt,Blane E. Sims,Marc E. Kiven,Michael D. Sands,Todd L. Chu

地址:Barrington IL US,Chicago IL US,Buffalo Grove IL US,Chicago IL US,New York NYUS

国籍:US,US,US,US,US

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