国际贸易英语商业书信大全

来源：化拓教育网

1)A first enquiry Dear Sirs,

We have learned from Smith and Company of Birmingham that you manufacture a range of high-fashion handbags in a variety of leathers.

We operate a quality retail business and although our sales volume is not large , we obtain high prices for our goods.

Would you please send me a copy of your handbag catalogue with details of your prices and payment terms?

We would find it most helpful if you could also supply samples of the various skins from which the handbags are made.

Yours faithfully, Sandra Jones Manager

==================================== A first enquiry 第一次价 Dear Sirs, 预先生 :

We have learned from Smith and Company of Birmingham that you manufacture a range of high-fashion handbags in a variety of leathers.

从伯明翰 .史密斯企业 ! 悉企业制作了一系列样式新的皮革手提包 prices for our goods. 本企业高档零售 payment terms?

惠寄品目、价钱表和付款方式

We would find it most helpful if you could also supply samples of the various skins from

, 然量不多 ,但品属高档

We operate a quality retail business and although our sales volume is not large , we obtain high

Would you please send me a copy of your handbag catalogue with details of your prices and

which the handbags are made. 别的 ,如蒙供给各皮革本 Yours faithfully, Sandra Jones Manager

========================================== Useful phrases

1.We have learned from ... that you 从⋯ 悉企业⋯

2.We operate a quality retail business 本企业高档零售

,不感谢 .

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3.Would you please send me a copy of your handbag catalogue 惠寄品目 ⋯

4.We would find it most helpful if you could also supply samples of 如蒙供给各 ⋯ 本 ,不感谢

======================================= Notes 段意解

1.Say how you obtained the company's address and indicate what you are interested in. 各知怎样获得收信人地址及信原由．

2.Introduce yourself and describe your field of activity. 自我介相关的范

3.Make your main request. 提出求

4.The second request is going to cost the company more. Make it tactfully. 第二个求花大，需要得体地提出．

===================================== Alternative phrases 代替用

We have learned from Smith and Company of Birmingham high-fashion handbags in a variety of leathers. (I have been told by/I have heard from...) (...handbags in several different leathers...)

We operate a quality retail business and although our sales volume is not large , we obtain high prices for our goods.

that you manufacture a range of

Would you please send me a copy of your handbag catalogue with details of your prices and payment terms?

We would find it most helpful if you could also supply samples of the various skins from

which the handbags are made. (It would be very helpful if...)

(...from which you make the handbags.)

============================================ Comments 注

The enquiry is brief and to the point, telling

the reader exactly what the enquiry is about. It

samples.

requests the usual free literature and politely asks for an additional item:

封信明简要，收信人切实清楚内容．先要求讨取目，再礼貌地要求供给本 (2) Reply to a first enquiry Dear Ms Jones,

Thank you for your enquiry of 16 July. We are pleased to hear that you are interested in our products.

We are sending you a copy of our latest catalogue under separate cover, together with samples of some of the skins we regularly use in the manufacture of our products.

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I regret to say that we can not send you the full range of samples. You can be assured , however, that such skins as crocodile and ostrich, not include in the watch, are of the same high quality.

Mrs Angela Wane, our European Sales Manager, will be in the UK next month and will be pleased to call on you. She will have with her a wide range of our products. When you see them, we think that you will agree that only the best quality materials are used, and that the high standard of workmanship will appeal to the most discriminating buyer.

We also manufacture a wide range of leather belts and gloves in which you may be interested. They are fully illustrated in our catalogue and are of the same high quality as our handbags. Mrs Wane will be able to show you examples when she calls.

We look forward to receiving an order from you. Yours sincerely, Damien Carr

Marketing Vice-President

=========================================== Reply to a first enquiry 答复第一次询价 Dear Ms Jones, 琼斯女士 :

Thank you for your enquiry of 16 July. We are pleased to hear that you are interested in our products. 7 月 16 日来函询价忆收到 .得知贵企业对我们的产品有兴趣

,实感有幸 .

We are sending you a copy of our latest catalogue under separate cover, together with samples of some of the skins we regularly use in the manufacture of our products. 兹奉上我们最新的产品目绿和常用的皮革样本

,谨供参照 .

I regret to say that we can not send you the full range of samples. You can be assured , however,

that such skins as crocodile and ostrich, not include in the watch, are of the same high quality.

很对不起未能寄上全套样本 ,但其余诸如鳄鱼皮、驼鸟皮等皮革都是相同优良上乘的 .

workmanship will appeal to the most discriminating buyer. 本企业欧洲营业经理安杰拉她面谈和看看我们的产品的买主 .

除了手提包外 ,本企业亦制造多种系列精良的皮带和手套

,贵企业如感兴趣 , 可参看产品目录

.韦恩太太将于下月携带各种产品前赴英国 ,相信也会赞同我们的产质量料上乘、手工精良

,.届时您若能抽闲与

,能吸引最有鉴赏力

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中所登载的插

. 恩太太拜将向您展现本

We look forward to receiving an order from you. 期望接到您的 Yours sincerely, Damien Carr

Marketing Vice-President 售部副理

============================================= Useful phrases

1. We are pleased to hear that you are interested in our products. 得知企业我的品有趣很对不起未能寄上全套本⋯

3. She will have with her a wide range of our products. 携带各品⋯

4. We think that you will agree that only the best quality materials are used ⋯相信也会赞同我的品料上乘、手工精良⋯

5. The high standard of workmanship will appeal to the most discriminating buyer. ⋯能吸引最有力的主

====================================== Notes 段意解

1.Make the reference clear and respond. 确来函 ,作出响 .

2.State what acting you are taking 述正采纳的举措

3.Explain why you have not been able to meet the request in full 解未能足收信人所有要求

4.Add details of any follow-up action 见告其余后举措

5.Broaden the customer's interest, hoping to sell additional products. 吸引收信人其余品的趣

,尽量推

====================================== Alternative phrases 代替用

Thank you for your enquiry of 16 July. We are pleased to hear that you are interested in our products. (I refer to your...) (I am glad to...)

We are sending you a copy of our latest catalogue under separate cover, together with samples of some of the skins we regularly use in the manufacture of our products.

, 感有幸 .

2. I regret to say that we can not send you the full range of samples.

I regret to say that we can not send you the full range of samples. You can be assured , however, that such skins as crocodile and ostrich, not include in the watch, are of the same high quality.

(I am sorry to...)

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(I can assure you, however,...)

We look forward to receiving an order from you.

=========================================== Comments 评注

This is a concise, yet full, response to the enquiry. It demonstrates the efficiency and dynamism of the company's approach. The visit of a sales representative will almost certainly lead to a sale. 本信精要详细 ,同时显示发信人企业办理效率和冲劲系.

(3)An enquiry for steel screws Dear Sirs,

We are interested in buying large quantities of steel screws in all size. We would be obliged if you would give us a quotation per kilogram C&F Liverpool, England.

.派营业代表到访将可建两方的合作关

It would also be appreciated if you could forward samples and your price list to us.

We used to purchase these products from other sources. We may now prefer to buy from your company because we understand that you are able to supply larger quantities at more attractive prices. In addition, we have confidence in the quality of your products.

We look forward to hearing from you by return. Yours faithfully, Nigel Brown

Purchasing Manager

========================================= An enquiry for steel screws 钢螺钉询价 Dear Sirs, 营业部主管 ,

We are interested in buying large quantities of steel screws in all size. We would be obliged if you would give us a quotation per kilogram C&F Liverpool, England.

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本企业存心大量各型号螺上述价 ,不感谢 .

,欲知每公斤送抵英国利物浦的成本加运价钱 .如蒙惠

It would also be appreciated if you could forward samples and your price list to us. 如能惠寄本和价钱表

,亦必感不尽

We look forward to hearing from you by return. 此候复 .

Yours faithfully, Nigel Brown

Purchasing Manager 采部理

====================================== Useful phrases 用短

1.We would be obliged if you would give us a quotation per... 如蒙惠上述价如能惠寄本和价钱表 ⋯ 悉企业品价廉⋯

============================== Notes 段意解

1.State the enquiry clearly, giving details. 见告价目和

2.State any additional requests 明其余求

3.Explain why you are approaching this particular company 解与收信人企业接洽的原由 4.Ask for a quick response 要求尽早答复 .

==================================== Alternative phrases 代替用

We are interested in buying large quantities of steel screws in all size. We would be obliged if you would give us a quotation per kilogram C&F Liverpool, England. (We would like to purchase...)

(We would be grateful if...)

It would also be appreciated if you could forward samples and your price list to us. (We would appreciate it...)

,不感谢 .

,亦必感不尽

, 悉企业品价廉 ,故欲与企业成立合作关

2.It would also be appreciated if you could forward samples and your price list to us. 3. We have confidence in the quality of your products.

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(We previously purchased...) (...we are given to understand...) (...more competitive prices...)

We look forward to hearing from you by return. ======================================= Comments 评注

The enquiry is clearly stated with all relevant details at this stage. It makes it clear that the prospective purchaser wishes to buy quite large quantities but wants top quality products at very competitive prices.

相关询价项目和细则均清楚列明 Dear Mr Brown,

Thank you for your enquiry of 2 October 1995. In reply, we would like to make the followings offer, subject to our final confirmation:

.别的 ,发信人亦表示只需货物质优价廉

,便会大量购置 .

(4)Reply to an enquiry for steel screws

Production: Steel screws

Specifications: As per the attached list Packing: Loose in boxes of 5kg net Quantity: 100 boxes

Price: As per the attached list Shipment: January/February 1996

Payment: Confirmed, irrevocable letter of payable by draft on sight to be opened 30 days before the time of shipment.

Under separate cover, we have sent you samples of various sizes, our catalogue and price list. If you find our offer acceptable, please telex or fax us for confirmation. Yours sincerely, K T Chang Sales Manager

================================ Reply to an enquiry for steel screws 答复钢螺钉询价 Dear Mr Brown, 布朗先生 ,

Thank you for your enquiry of 2 October 1998. In reply, we would like to make the followings offer, subject to our final confirmation:

贵企业 1998 年 10 月 2 日询价函收悉 .以下报价需在本企业确认后 Production: Steel screws 产品 :钢螺钉

Specifications: As per the attached list 规格 :依据附表

Packing: Loose in boxes of 5kg net

,方可有效 :

-- 7

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包装 :凈重 5 公斤散装箱

Quantity: 100 boxes 数目 :100 箱

Price: As per the attached list 价钱 :依据附表

Shipment: January/February 1999 装运:1999年 1月至 2月

Payment: Confirmed, irrevocable letter of payable by draft on sight to be opened 30 days before the time of shipment. 付款 :保况不行撤除即期信誉证

,需于装运前 230 天开立

Under separate cover, we have sent you samples of various sizes, our catalogue and price list. 另函附寄各型号样本、商品目录和价钱表

If you find our offer acceptable, please telex or fax us for confirmation. 如题企业接受上述报价 Yours sincerely, K T Chang Sales Manager 销售部经理

================================ Useful phrases

1.We would like to make the followings offer, subject to our final confirmation 以下报价需在本企业确认后 ,方可有效

2. Under separate cover, we have sent you samples of various sizes, our catalogue and price list. 另函附寄各型号样本、商品目录和价钱表 ================================== Notes 段意讲解

1.Acknowledge the enquiry identifying the reference 确认来函和查问事宜 .

2.Tabulate the details of the offer for absolute clarity. Define the method of payment (letter of credit)

,请尽早落实定单为盼 .

precisely.

把各项重点详列成表 .清楚注明付款规定 .

3.List samples and other enclosures to be sent in a separate parcel. 见告相关附件和样本将另函寄奉 4.Encourage a speedy reply 督促早日答复 .

================================== Alternative phrases 代替用语

Thank you for your enquiry of 2 October 1995. In reply, we would like to make the followings offer, subject to our final confirmation: (In reply to your enquiry of...)

(The offer is conditional on our final confirmation.) Production: Steel screws

Specifications: As per the attached list Packing: Loose in boxes of 5kg net

-- 8

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Quantity: 100 boxes

Price: As per the attached list Shipment: January/February 1996

Payment: Confirmed, irrevocable letter of payable by draft on sight to be opened 30 days before the time of shipment.

Under separate cover, we have sent you samples of various sizes, our catalogue and price list. If you find our offer acceptable, please telex or fax us for confirmation. (If our offer is acceptable...)

========================================= Comments 评注

The offer is concise and clear. The method of payment, letter of credit, is the securest form of payment when dealing with export orders. Tabulating details of an offer provides a simple checklist for the customers to follow. The offer is conditional to allow for any unforeseen problems such as cost increases.

报价简短明确 , 项目详列成表 .令收信人了如指掌 .需经发信人最后确认方为有效它要素而引致的成本上升

.以信誉证付款是办理出口订货最靠谱的方法

.可防止因其

(5)Asking for a pro forma invoice Dear Sirs,

One of our clients has asked us to obtain a pro forma invoice for the following product: Lion Brand Nail Clippers Model 21 chrome plated.

Please send us your pro forma invoice in triplicate for 500 dozens of the above product as soon as possible so that we can get our client's confirmation.

We will have to no problem in obtaining the import licence. As soon as this is approved, a letter of credit will be opened in your favour.

Yours faithfully, T S Khayam Import Manager

=================================== Asking for a pro forma invoice 讨取形式发标 Dear Sirs, 执预先生 :

One of our clients has asked us to obtain a pro forma invoice for the following product: 本企业客户要求获取以下产品的形式

Lion Brand Nail Clippers Model 21 chrome plated. 狮牌 21 型镀铬指甲钳 2500 打

Please send us your pro forma invoice in triplicate for 500 dozens of the above product as soon as

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possible so that we can get our client's confirmation. 企业赶快寄送一式三份的形式票我 of credit will be opened in your favour. 申口可并无困 Yours faithfully, T S Khayam Import Manager 口部理

=========================================== Useful phrases 用短

1.One of our clients has asked us to obtain ... 本企业客要求得⋯

2. We will have to no problem in obtaining the import licence. 申口可并无困 .

3. As soon as this is approved, a letter of credit will be opened in your favour. 此事一赞同 ,本企业将立刻开立以企业收款人的信誉

,以便获得客确实 .

We will have to no problem in obtaining the import licence. As soon as this is approved, a letter

.此事一赞同 ,本企业将立刻开立以企业收款人的信誉 .

===================================== Notes 段意解

1.State the request and identify the product 见告乞降相关的品

2.Give details of the proposed order and the reasons for requesting the pro forma invoice 和求出形式票

3.Add any other details and state the proposed method of payment 附带其余料和列明的付款方法

================================== Alternative phrases

One of our clients has asked us to obtain a pro forma invoice for the following product: (One of our customers has asked us to get...) Lion Brand Nail Clippers Model 21 chrome plated.

Please send us your pro forma invoice in triplicate for 500 dozens of the above product as soon

as possible so that we can get our client's confirmation. (Please send three copies of your pro forma invoice ...)

We will have to no problem in obtaining the import licence. As soon as this is approved, a letter of credit will be opened in your favour. (We will not encounter any difficulty in...)

=========================================== Comments 注

A pro forma invoice is not a request for payment. It is a simple way of showing a potential customer what an order is going to cost. It makes the vendor go through the actual process of costing the order. In this case the pro forma invoice is required for a third party. A dozen(12) is

still a quantity often used by some traders. A gross(144) is also used, but less frequently. 形式票并不是付款通知 ,而是主按正式程序价

, 潜伏客算成本

. 里述及的形式

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票是第三者讨取的

.'打 '(12 件) 仍常用于商易中 ,但 ' '(144 件 ,即 12 打 ) 少 .

(6)Sending a pro forma invoice Dear Mr Khayam,

In reply to: your request , dated 14 July 1999, we have much pleasure in sending you our pro forma invoice in triplicate.

For your information , our offers usually remain open for about a week. Seeing that our nail clippers are selling very fast, we suggest that you act on the quotation without delay.

We look forward to hearing from you. Yours sincerely, M T Lui

Export Manager

============================ Sending a pro forma invoice 寄送形式票 Dear Mr Khayam, 哈姆先生 ,

In reply to: your request , dated 14 July 1996, we have much pleasure in sending you our pro forma invoice in triplicate.

1999 年 7 月 14 日的要求 , 寄上形式票一式三份

For your information , our offers usually remain open for about a week. Seeing that our nail clippers

are selling very fast, we suggest that you act on the quotation without delay. 奉劝本企业的价一般有效期一周宜尽早答复 .

We look forward to hearing from you. 早日复

Yours sincerely, M T Lui

Export Manager 出口部理

========================================= Useful phrases 用短

1. We have much pleasure in sending you... 奉上⋯

2. Our offers usually remain open for about a week 本企业的价一般有效期一周

3. We suggest that you act on the quotation without delay. 企业宜尽早答复

==================================== Notes 段意解

1. Identify the request and state what action you are taking.

.另因本企业出品的指甲路极佳

, 免向隅 , 企业

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确认来函并见告采纳的举措

2. Encourage the potential customer to act quickly. 督促收信人尽早答复

========================================== Alternative phrases 代替用语

In reply to: your request , dated 14 July 1999, we have much pleasure in sending you our pro forma invoice in triplicate.

(In answer to your request of...) (...we enclose our...)

For your information , our offers usually remain open for about a week. Seeing that our nail clippers are selling very fast, we suggest that you act on the quotation without delay. (...our offers are normally firm for...)

(Since the product is selling quickly, please respond as soon as possible)

We look forward to hearing from you.

================================================ Comments 评注

This is concise response to a request. At the same time it encourages and early reply. The

language is rather formal with a few redundant. Set phrases are, however, used; see the phrases on

the right for simpler alternative.

本信先就来函作简复 ,并督促收信人早日答复 .文字规范而简短 (7)Offering a substitute Dear Mrs Stones,

Thank you for your telex enquiry of 23 September concerning cotton print 634.

We appreciate your efforts in marketing our products and consequently we regret very much that we are unable to supply the desired goods due to excessive demand.

We would, however, like to take this opportunity to offer, without engagement, the following material as close substitute.

500 pieces cotton print 428 at Us ﹩ 1.5 per metre CIF New York, including your commission of 2%

A sample is enclosed for your reference. If you find the sample acceptable, please telex us as soon as possible.

Your sincerely, J S Chowdry Sales Manager

========================================= Offering a substitute 供给代用品报盘 Dear Mrs Stones, 斯通太太 ,

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Thank you for your telex enquiry of 23 September concerning cotton print 634. 贵企业 9 月 23 日咨询相关 634 号印花棉布价钱的电传已收到

,多谢来函 .

We appreciate your efforts in marketing our products and consequently we regret very much

that we are unable to supply the desired goods due to excessive demand.

本企业感谢你们热情销售我们的产品 .但因相关产品需求殷切 ,未能知足企业要求 ,深感遗憾 . We would, however, like to take this opportunity to offer, without engagement, the following material as close substitute.

但是 ,本企业还有出产近似的织品

.现报上虚盘以下 :

500 pieces cotton print 428 at Us ﹩ 1.5 per metre CIF New York, including your commission of 2% 482 号印花棉布 500 件 ,每米 1.5 美元纽约到岸价 ,中间包含贵企业佣金 soon as possible.

随函敬附样本供贵企业参照

.若满意样实质量 ,请赶快电传复实 . 2%

A sample is enclosed for your reference. If you find the sample acceptable, please telex us as

Your sincerely, J S Chowdry Sales Manager 销售部经理

========================================= Useful phrases

1. We regret very much that we are unable to supply the desired goods due to excessive demand. 但因相关产品需求殷切

,未能知足企业要求 ,深感遗憾 .

2. We would, however, like to take this opportunity to offer, without engagement, the

following material as close substitute. 但是 ,本企业还有出产近似的织品随函敬附样本供贵企业参照

============================================ Notes 段意讲解

1. Identify the reference and goods. 确认来函 ,列明相关货物 .

2. State the reason why you can not accept the order 解说未能知足收信人要求的原由

3. Offer a substitute with details of the offer 供给代用品及列明相关详情附寄代用品样本 ,督促答复 .

================================== Alternative phrases

Thank you for your telex enquiry of 23 September concerning cotton print 634. (Many thanks for...)

We appreciate your efforts in marketing our products and consequently we regret very much that

4. Enclose anything required by the prospective purchaser to make a decision. Urge acceptance.

3. A sample is enclosed for your reference

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we are unable to supply the desired goods due to excessive demand. (We are grateful for...)

(...and, as a result, we are very sorry that...)

(...the goods you required because of heavy demand)

We would, however, like to take this opportunity to offer, without engagement, the following material as close substitute.

500 pieces cotton print 428 at Us ﹩ 1.5 per metre CIF New York, including your commission of 2%

A sample is enclosed for your reference. If you find the sample acceptable, please telex us as

soon as possible. (If the sample is...)

================================================ Comments 评注

The seller is unable to accept an order and state the reasons. In a case like this, it is a good idea to offer a substitute in an effort to win an order. It appears that the prospective buyer is an intermediary or agent who operates on commission which is included in the price of the goods. 卖主未能接受来函要求佣金已计算在货价内 .

,供给代用品争取订单是最好的想法

.收信人就是收取佣金的代理商

(8)Inability to supply goods Dear Sirs,

We refer to your telex of 12 August and ours of today regarding the supply of black silk. As you perhaps know, demand for the above has been heavy since last year. We are

consequently fully committed at the moment and are unable to make you the offer as requested. We assure you , however , that we shall contact you as soon as fresh supplies become available. Should your customers require other silks, please let us know. Yours faithfully, C C Ho Manager

========================================= Inability to supply goods 没法供货 Dear Sirs, 执预先生 ,

We refer to your telex of 12 August and ours of today regarding the supply of black silk. 贵企业 8 月 12 日的电传已收到 ,现就相关黑色丝绸供货问题电复

As you perhaps know, demand for the above has been heavy since last year. We are

consequently fully committed at the moment and are unable to make you the offer as requested. 自昨年以来 ,上述货物的需求量极高

.本企业暂未能承接定单 ,故没法按贵企业要求报价

We assure you , however , that we shall contact you as soon as fresh supplies become available. Should your customers require other silks, please let us know. 改日一旦有新货源 ,本企业定当立刻与贵企业联系

,若贵宾户需要其余丝绸货物

,亦请见告 .

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Yours faithfully, C C Ho Manager

============================= Useful phrases 用短

1. Demand for...has been heavy since... 上述品的需求量极高

2. We are fully committed at the moment 本企业未能承接定 ⋯

3. We shall contact you as soon as fresh supplies become available 改日一旦有新源 ,本企业定当立刻与企业

4. Should your customers require other...please let us know 若客需要其余品 Notes 段意解

1. Identify the reference and the goods 确来函

2. Explain why you can not supply the goods 解未能供的原由

3. Say that you will keep the enquiry before you until such time as the goods become available, and that you will contact the client at that time. Remind the client that other goods are available. 明若有新源将立刻供方

,并能否需要其余种的

,亦见告 .

=====================================

=========================================== Alternative phrases

We refer to your telex of 12 August and ours of today regarding the supply of black silk. (With reference to...)

As you perhaps know, demand for the above has been heavy since last year. We are

consequently fully committed at the moment and are unable to make you the offer as requested. (You may know that ...) (As a result, we are...)

(...we can not make you an offer...)

We assure you , however , that we shall contact you as soon as fresh supplies become available. Should your customers require other silks, please let us know. (You can be sure that...) (If your custo9mers...) (...please contact us.)

============================================ Comments 注

This letter briefly explain why goods are not available, keeps the enquiry open, and tries to sell other goods which are available.

本函要解未能供的原由 ,承一俟有新源 , 必供收信人 , 信人亦促其余品 .

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(9)Declining an order Dear Sirs,

Thank you for your order no. 488 for tin plate sheets which we received today. We regret that, owing to a shortage of stocks we are unable to fill your order.

Moreover, our manufacturers can not undertake to entertain your order for future delivery owing to the uncertain availability of raw materials. We will, however, contact you by telex once supply improves.

In the meantime, please feel free to send us your specific enquires for other types of metal sheets. You can be assure of our best attention at all times. Yours faithfully, Margaret Brown Export Manager

==================================== Declining an order 拒绝接受订货 Dear Sirs, 执预先生 ,

Thank you for your order no. 488 for tin plate sheets which we received today. 今日收到贵企业 4 5 8 号镀锡薄板的定单

We regret that, owing to a shortage of stocks we are unable to fill your order. 由于存货欠缺 ,未能供给贵企业所需货物 ,特此道歉 .

别的 ,制造商还没有确立原料供给能否充分 ,所以不可以接受其余定单 .一旦供给状况改良 ,我们将电传通知贵企业 .

In the meantime, please feel free to send us your specific enquires for other types of metal sheets. You can be assure of our best attention at all times. 若贵企业需要其余金属薄板型号的资料

,我们愿意随时效力 .

Yours faithfully, Margaret Brown Export Manager 出口部经理

================================== Useful phrases

1. We regret that, owing to a shortage of stocks we are unable to fill your order. 由于存货欠缺 ,未能供给贵企业所需货物

,特此道歉 .

2. Our manufacturers can not undertake to entertain your order for future delivery owing to the uncertain availability of raw materials. We will, however, contact you by telex once supply improves.

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制造商还没有确立原料供给能否充分 ,所以不可以接受其余定单 .

3. You can be assure of our best attention at all times. 我们愿意随时效力 .

=============================== Notes 段意讲解

1. Identify the reference 确认相关事项

2. Apologize for not being able to accept the order, giving the reason. 解说未能供货的原由 ,加以道歉

3. Explain the future position and promise to be in touch later. 说明未来的状况 ,答应保持联系

4. Try to obtain orders for other goods. 争取其余订单

===================================== Alternative phrases

Thank you for your order no. 488 for tin plate sheets which we received today. We regret that, owing to a shortage of stocks we are unable to fill your order. (Because of shortage...)

(...can not promise to accept your...)

(...because the supply of raw materials is uncertain...) (...when supply returns to normal.)

In the meantime, please feel free to send us your specific enquires for other types of metal sheets. You can be assure of our best attention at all times. (We shall attend to your enquiries promptly

=========================================== Comments 评注

The letter states the position clearly and briefly. It gives honest information about future supplies and tries to sell other goods.

本函简要说明现状 ,见告货物的未来供给状况 (10)A repeat order Dear Sirs,

We have received the above shipment ex SS Blue Seas and are pleased to inform you that we find the goods quite satisfactory.

,借机争取促销其余货物

Since we believe we can sell additional quantities in this market , we wish to place with repeat order for 500 dozens of the same style and size.

you a

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We would be grateful if you could arrange early shipment of this repeat order as we are in urgent need of the goods.

If the goods are not available from stock, we would be grateful if you could advise us, with full particulars of the specifications, of replacement goods which can be shipped from stock.

Yours faithfully, Fiona Green Head Buyer

====================================================== A repeat order 再次订货 Dear Sirs, 执预先生 ,

We have received the above shipment ex SS Blue Seas and are pleased to inform you that we find the goods quite satisfactory.

本企业忆收到上述由蓝海号船载运的货物

, 其质量令人满意

Since we believe we can sell additional quantities in this market , we wish to place with repeat order for 500 dozens of the same style and size. 估计销量将会增添 ,现欲增订 500 打相同式样的尺码的货物 urgent need of the goods. 如蒙提晨安排装运此批货物

,以应当务之急 ,本企业将万分感谢

. .

you a

We would be grateful if you could arrange early shipment of this repeat order as we are in

If the goods are not available from stock, we would be grateful if you could advise us, with full

particulars of the specifications, of replacement goods which can be shipped from stock. 贵企业若无此存货 ,恳请建议可行的代替品及其资料 Yours faithfully, Fiona Green Head Buyer 采买部主任

=========================================== Useful phrases 适用短语

1. We find the goods quite satisfactory. 其质量令人满意 .

2. We would be grateful if you could arrange early shipment of this repeat order as we are in urgent need of the goods.

如蒙提晨安排装运此批货物

,以应当务之急 ,本企业将万分感谢

3. We would be grateful if you could advise us, with full particulars of the specifications, of

replacement goods which can be shipped from stock. 恳请建议可行的代替品及其资料

============================================ Notes 段意讲解

1. Identify the order and product State what has happened. 确认相关货物 ,表示满意

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2. Give details of the repeat order. 提出要求增订的原由 3. Urge prompt delivery 督促尽早落实订单

4. Ask for details of a substitute if you think the goods may not be in stock 如该货欠缺 ,恳求供给代替用品

============================================== Alternative phrases 代替用语

We have received the above shipment ex SS Blue Seas and are pleased to inform you that we find the goods quite satisfactory.

(The above shipment has arrived safely by SS Blue Seas and we are pleased to say that the goods are satisfied)

Since we believe we can sell additional quantities in this market , we wish to place with you a repeat order for 500 dozens of the same style and size. (...sell more of this product...)

We would be grateful if you could arrange early shipment of this repeat order as we are in urgent need of the goods.

(...as we need the goods urgently...)

If the goods are not available from stock, we would be grateful if you could advise us, with full particulars of the specifications, of replacement goods which can be shipped from stock. (...if you would tell us...)

================================================ Comments 评注

The supplier will be pleased by the complimentary tone of this letter. As a result. , s/he will do the best to oblige the purchaser by responding promptly.

收信人获取欣赏 ,定必赶快答复发信人 ,并安排相关增订事宜 .

(十 )Thank a customer for an order Dear Mr Dakin,

Thank you for your order no.4 of 20 September.

The models you selected from our showroom went out today under my personal supervision. The package is being airfreighted to your on Swissair . The relevant documentation is enclosed. I enjoyed meeting you and hope that this order represents the beginning of a long and prosperous relationship between our companies.

The next time you visit us,please let me know in advance so that I can arrange a lunch for your with our direction. Yours sincerely, Jean-Pierre Prost Sales Manager

====================================== Thank a customer for an order 感谢客户订货 Dear Mr Dakin, 代金先生 .

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Thank you for your order no.4 of 20 September. 感谢 9月 20日第 4号定单 .

The models you selected from our showroom went out today under my personal supervision. 今日我已亲身监察发送您自展展览室优选的产品

The package is being airfreighted to your on Swissair . The relevant documentation is enclosed. 该产品随附相关文件经瑞士航空企业运送 relationship between our companies.

很有幸与您见面 ,由衷希望是次定单能增强两方的关系

I enjoyed meeting you and hope that this order represents the beginning of a long and prosperous

The next time you visit us,please let me know in advance so that I can arrange a lunch for your

with our direction.

下次到方前 ,烦请赐知 ,以能安排与本企业董事会共进午饭 Yours sincerely, Jean-Pierre Prost Sales Manager 销售部经理

============================================ Useful phrases

1.The models you selected went out today under my personal supervison. 今日我已亲身监察发送 our companies.

由衷希望是次定单能增强两方的关系

======================================= Notes

1.Identify the reference 指出相关的定单

2.Give the shipping date. 交待装运其和运输方式

3.State the means of delivery and mention the enclosure 说起货口随附文件奉上

4&5 End with a friendly message. 成立友善关系

===================================== Alternative phrases 代替用语

Thank you for your order no.4 of 20 September. (Many thanks for ...)

The models you selected from our showroom went out today under my personal supervision. (The goods your chose...)

The package is being airfreighted to your on Swissair . The relevant documentation is enclosed. (I enclose the relevant documents.)

I enjoyed meeting you and hope that this order represents the beginning of a long and prosperous relationship between our companies.

The next time you visit us,please let me know in advance so that I can arrange a lunch for your

您自展览室优选的产品

2.I hope that this order represents the beginning of a long and prosperous relationshiop between

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with our direction.

(When you visit us again...)

=================================== Comments 评注

This letter confirms shipment of an order. The vendor makes it clear that he will personally supervise transactions. The offer of hospitality should further consolidate the business relationship.

此信是要交代货物的装运状况借此促使两方的业务发展

,指出过程由销售部经理亲监察 .信中表现出殷勤好客的态度 ,

(十一 )Selling more to a steady customer Dear Sirs,

I enclose an illustrated supplement to our catalogue. It covers the latest designs which are now available from stock.

We are most gratified that you have, for several years,included a selection of our products in your mail-order catalogues. The resulting sales have been very steady.

We believe that we will find our new designs most attractive . They should get a very good reception in your market.

Once you have had time to study the supplement ,please let us know if you would like to take the matter further. We would be very happy to send samples to you for closer inspection. For your information ,we are planning a range of classical English dinner services which should do well in the North American market.

We will keep you informed on our progress and look forward to hearing from you. Yours faithfully, Peter Reeve Export Manager

======================================== Selling more to a steady customer 向长久客户销售新产品 Dear Sirs, 采买部主管 ,

I enclose an illustrated supplement to our catalogue. It covers the latest designs which are now available from stock.

随函寄奉配有插图的商品目录附页

,介绍最新设计的产品 .

We are most gratified that you have, for several years,included a selection of our products in

your mail-order catalogues. The resulting sales have been very steady. 贵企业的邮购目录多年来收录本企业产品 in your market.

最新设计的产品鬼斧神工

,定能吸引顾客选购 .

Once you have had time to study the supplement ,please let us know if you would like to take

,产品销售成绩理想 ,特此致以深切谢意 .

We believe that we will find our new designs most attractive . They should get a very good reception

the matter further. We would be very happy to send samples to you for closer inspection. 烦请参阅上述附页 ,若需查察样本 ,请赐复 ,本企业愿意效力 .

For your information ,we are planning a range of classical English dinner services which should

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do well in the North American market. 本企业正一系列样式古典的英国餐具愿一步加系 Yours faithfully, Peter Reeve Export Manager 出口部理

============================================ Useful phrases 用短

1.We believe that you will find our new designs most attractive. 最新的品巧天工⋯

2.Please let us know if you would like to take the matter further. ⋯本企业意效如感趣 ,亦知 .

4.We will keep you informed on our progress. 愿一步加系⋯

======================================== Notes 段意解

1.Refer to the enclosure 说起附件

2.Thank the company for their business 感客期惠

3.Refer to the new products 介新品 .

4.Offer further service. 供给一步服述未来展 .

========================================= Alternative phrases 代替用

I enclose an illustrated supplement to our catalogue. It covers the latest designs which are now available from stock. (Please find enclosed...)

We are most gratified that you have, for several years,included a selection of our products in your mail-order catalogues. The resulting sales have been very steady. (We are very pleased...)

,合适北美市需求 .如感趣 ,亦知 .

We will keep you informed on our progress and look forward to hearing from you.

,并候复音 .

3.For your information...

5.Describe future development.

(We sales that have resulted...)

We believe that we will find our new designs most attractive . They should get a very good reception in your market. (We think that...)

(There should be a good market for them in you country)

Once you have had time to study the supplement ,please let us know if you would like to take the

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matter further. We would be very happy to send samples to you for closer inspection. (When you have looked at...)

For your information ,we are planning a range of classical English dinner services which should do well in the North American market. (...which should sell well...)

We will keep you informed on our progress and look forward to hearing from you. ============================================= Comments 评注

The vendor already sells to the recipient of the letter. He is now supporting the existing sales and trying to encourage an expansion in business. The letter's main purpose is to maintain the recipient's interest in the vendor's products and keep him informed of developments.

卖主与客户一直有商业联系 ,此刻希望扩展业务 .这封信的目的为要持续惹起客户对产品的兴趣和供给发展状况的资料 .

(12)Canvassing advertisers for a trade directory Dear Sirs,

Thank you for your business. You are currently represented in our directory. This is the only directory of its kind which reaches all companies in the building and construction industry in the UK. Advertising in our directory was a wise move on your part.

We are currently compiling a new edition of the directory which will be published in April 1995. The new edition will be expanded to include major manufacturers of pluming equipment in the European Community.

For proper coverage in the directory ,you ought to appear in more than one category. If you do opt for a multiple listing, you will be able to buy space in additional categories at half price.

You can be assured that the new edition will be on the desks of all the major decision makers in the building and hardware trades.

Please complete the enclosed form and return it with the appropriate fee. Thanks again for your business. Yours fainthfully. Brian Price Manager

====================================== Canvassing advertisers for a trade directory 为商贸指南兜揽广告客户 Dear Sirs, 敬启者 ,

由衷感谢光顾 .贵企业商号已登载在本企业的商贸指南中 .该指南乃独一覆盖英国所有建筑企业的刊物 .在此登载广告确是理智之举 .

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正筹

1995 年 4 月版的易指南 ,新版会列欧洲共同体的主要管制造商 .

For proper coverage in the directory ,you ought to appear in more than one category. If you do opt

for a multiple listing, you will be able to buy space in additional categories at half price.

达到优秀的宣成效 , 企业宜考虙在不一样登载广告 .如蒙惠 ,除首个广告外 ,其余的广告将可半价惠 .

You can be assured that the new edition will be on the desks of all the major decision makers in the building and hardware trades.

指南将分送所有建筑企业和五金用具企业的主管

Please complete the enclosed form and return it with the appropriate fee. 填妥随附表格此盼候佳音 . Yours fainthfully. Brian Price Manager 理

=============================== Useful phrases 用短

1.We are currently compiling a new edition of... 在正筹 ⋯

2.For proper coverage... 达到优秀的宣成效⋯

3.If you do opt for...you will be able to... 如蒙惠 ⋯将可 ⋯

4.Please complete the enclosed form and return it with the appropriate fee. 填妥随附表格

, 同广告用一并寄回

, 同广告用一并寄回 .

Thanks again for your business.

=================================== Notes 段意解

1.Thank the client for his business and describe the circulation of the directory. 感客惠 , 述指南的流通量

2.Write about the new edition and the plans for wider circulatin. 见告对于新版筹工作和大流通量之事宜 3.Encourage the client to take more space 促客登载更多的广告指南者的重要

5.Mention the enclosures 说起附件

============================== Alternative phrases 代替用

4.Stress the importance of the people who will get the directory.

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We are currently compiling a new edition of the directory which will be published in April 1995. The new edition will be expanded to include major manufacturers of pluming equipment in the

European Community. (We are putting together...)

(Coverage in the new edition will be increased...)

For proper coverage in the directory ,you ought to appear in more than one category. If you do opt for a multiple listing, you will be able to buy space in additional categories at half price. (If you decide on a multiple entry...)

You can be assured that the new edition will be on the desks of all the major decision makers in the building and hardware trades. (We can assure you that...)

Please complete the enclosed form and return it with the appropriate fee. Thanks again for your business. (...and enclose the correct fee.)

============================= Comments 评注

The letter has two main purpose . The first is to keep the client's business. The second is to try to sell more advertising space. To achieve these aims, the letter stresses the wider circulation of the new edition , the importance of the people who will receive it and the usefulness of multiple listing.

本信的目的有两个 : 保持与客户现有的商业联系和促销更多广告版面大刊行 ,读者包含相关行业的决议人

,以及登载不一样类型广告的优惠 .

.所以 ,本信重申新版扩

(13)A request to use a customer as a reference Dear Mr Legrand,

Thank you for your letter of 2 November. We are delighted to hear that you are so pleased with the refurbishment of your hotel.

As you know, in our line of work, we depend on good reports about our projects to win further business. Our clients always shop around and look for references before committing themselves. With our permission, we would like to use hotel as a reference when we discuss similar

refurbishments in the hotel industry. Would you agree to our suggesting that future clients should call you?

It would also be most helpful if we could occasionally bring a client to look at your hotel. We would, of course, stay overnight at least.

I will call you next week to hear your reaction. Thanks again for you kind words. Yours sincerely, Robert Gould Manager

============================= A request to use a customer as a reference 恳求客户作介绍人 Dear Mr Legrand, 勒格朗先生 ,

Thank you for your letter of 2 November. We are delighted to hear that you are so pleased with the

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refurbishment of your hotel.

从 11 月 2 日的来函得知下店的整修感觉意

,此信息本企业是一大鼓

As you know, in our line of work, we depend on good reports about our projects to win further

business. Our clients always shop around and look for references before committing themselves.

行重名誉 ,客人在企业必然会有所比 .

With our permission, we would call you?

如蒙允 ,本企业欲店作介绍人 of course, stay overnight at least.

like to use hotel as a reference when we discuss similar

refurbishments in the hotel industry. Would you agree to our suggesting that future clients should

, 明相关整修的素

.未知可否其余客来垂

It would also be most helpful if we could occasionally bring a client to look at your hotel. We would,

别的 ,如允准或同客前来参店整修 ,定必有莫大帮助 .自然 ,本企业会房 , 起码过夜一晚 . I will call you next week to hear your reaction. Thanks again for you kind words. 上述事宜 , 亮察 .本企业于下周致 ,听候佳音 .再次由衷多店的夸 Yours sincerely, Robert Gould Manager 理

=================================== Useful phrases 用短

1.We are delighted to hear that... ⋯此信息本企业是一大鼓舞

2.We depend on good reports about our projects to win further business. ⋯重名誉⋯

3.With your permission ,we would like to use...a reference 如蒙允 ,本企业欲店作介绍人 4.It would be most helpful if... ⋯定必有莫大帮助

================================ Notes 段意解

1.Acknowledge the letter. Thank the client for his praise. 见告客收到来信说起相关的需要求客作介绍人如客作介绍人予充中考虙

,承加合作 ,并再次感

...

,感称 .

2.Mention the need for references in your business. 3.Ask the client if he is willing to act as a referee.

4.Hold out the promise of business for the client if he cooperates. 5.Urge a reply and express again your gratitude. ================================== Alternative phrases 代替用

Thank you for your letter of 2 November. We are delighted to hear that you are so pleased with the

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refurbishment of your hotel. (We are pleased ...)

(Our clients always consider their options...)

With our permission, we would like to use hotel as a reference when we discuss similar

refurbishments in the hotel industry. Would you agree to our suggesting that future clients should call you?

(...similar projects...)

(Could we suggest that prospective clients call you?)

It would also be most helpful if we could occasionally bring a client to look at your hotel. We would, of course, stay overnight at least.

I will call you next week to hear your reaction. Thanks again for you kind words. ======================================= Comments 评注

The letter takes advantage of a satisfied reaction from a client to attempt to recruit a referee. The writer is astute in that he indicates that the referee will be rewarded with extra business. It is

important to offer some kind of incentive when asking for a favour of this kind.

发信人借着答复客户的欣赏 ,恳求客户作介绍人 ,并充诺以业务合作为回报 . 在近似的恳求信中,赐予回报是必要的 .

(14) Announcing a price increase Dear sirs,

We enclose our new catalogue and price list. The revised prices will apply from 1 April 1997.

You will see that there have been a number of changes in our product range. A number of improved models have been introduced. Our range of washing machines has been completely revamped. Many popular lines,however,have been retained unchanged.

You will be aware that inflation is affecting industry as a whole. We have been affected like everyone else and some price increases have been unavoidable. We have not,however,increased our prices across the board. In many cases,there is a small price increase, but in others, none at all.

We can assure you that the quality of our consumer durables has been maintained at a high standard and that our service will continue to be first class.

We look forward to receiving your orders. Yours faithfully, Tim Smith

Export Sales Manager

=================================== Announcing a price increase 通知客户价风格整

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Dear sirs, 敬启者 ,

We enclose our new catalogue and price list. The revised prices will apply from 1 April 1997. 附上新的品目和价钱表

,.修床价钱定于 1997 年 4 月 11 日起奏效 .

品系列有一些化 ,增添了许多改进的型号 .推出一系列新款的洗衣机 ,但多流行的型号仍保持不 .

You will be aware that inflation is affecting industry as a whole. We have been affected like everyone else and some price increases have been unavoidable. We have not,however,increased

our prices across the board. In many cases,there is a small price increase, but in others, none at all. 通膨影响整个工 , 令品价钱上 . 然这样 ,本企业并未全面提高价钱 , 整幅度亦不大 .

We can assure you that the quality of our consumer durables has been maintained at a high

standard and that our service will continue to be first class. 本企业守一信念盼合作 .

Yours faithfully, Tim Smith

Export Sales Manager 售部理

==================================== Useful phrases 用短

1.We enclose our new catalogue and price list 附上新的品目和价钱表品系列有一大改革⋯

3.Some price increases have been unavoidable. ⋯ 令品价钱上 standard

本企业守一信念 ⋯逢迎客的需要

, 求出之耐用消品

...

5.Our service will continue to be first class. ================================== Notes 段意解

1.Announce the impending price increases and refer to the enclosure 通知价钱和说起随附文件 .

2.Describe the changes in the product lines 介品系列的改

3.Give the reason for the price increases and describe them. 明价钱升的原由和状况

4.We can assure you that the quality of our consumer durables has been maintained at a high

2.You will see that there have been a number of changes in our product range.

, 求出之耐用消品

,适客的需要

We look forward to receiving your orders.

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4.Stress that the high quality of your products and service is unchanged. 重申产质量量和服务水平保持不变 5.Canvass new orders 兜揽新订单 .

============================ Alternative phrases 代替用语

We enclose our new catalogue and price list. The revised prices will apply from 1 April 1997. (Please find enclosed...)

(We have introduced a number of improved models)

(We have completely redesigned our range of washing machines.) You will be aware that inflation

is affecting industry as a whole. We have been affected like

everyone else and some price increases have been unavoidable. We have not,however,increased our prices across the board. In many cases,there is a small price increase, but in others, none at all. (...the prices of all our products...)

We can assure you that the quality of our consumer durables has been maintained at a high standard and that our service will continue to be first class.

(...we have maintained the high quality of our consumer durables...) We look forward to receiving your orders ================================ Comments 评注

This is a reasoned announcement of a price increase. The impact is softened by telling the client that some lines are not affected and by stressing continued quality. 这封信通知客户价风格升事宜量不变 .

.为令客户放心 ,指出只有部分货物需调整价钱

,又重申保持质

(15)Explaining a price increase Dear sirs,

I enclose our new price list,which will come into effect from the end of this month.

You will see that we have increased our prices on most models. We have, however, refrained from doing so on some models of which we hold large stocks. We feel we should explain why we have increased our prices.

We are paying 10% more for our raw materials than we were paying last year. Some of our subcontractors have raised their prices by as much as 15%.

As you know ,we take great pride in our machines and are jealous of the reputation for quality and dependability which we have achieved over the last 40 years. We will not compromise that reputation because of rising costs. We have,therefore, decided to raise the price of some of our machines.

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We hope you will understand our position and look forward to your orders. Yours faithfully, Andrew Gray

Export Sales Manager

=================================== Explaining a price increase 明价钱整原由 Dear sirs, 预先生 ,

I enclose our new price list,which will come into effect from the end of this month. 附上本企业新价钱表

.新价钱将于本月尾奏效

You will see that we have increased our prices on most models. We have, however, refrained from doing so on some models of which we hold large stocks. We feel we should explain why we have

increased our prices. 除了存丰裕的商品外

,其余大多数品均已价钱

We are paying 10% more for our raw materials than we were paying last year. Some of our

subcontractors have raised their prices by as much as 15%. 是次整原由是原资料价钱幅上

10%,一些承包商的价钱升

15%

machines.

去 40 年 ,本企业生的机器品良、性能靠谱上述状况 , 望考 .愿能与企业保持密合作 Yours faithfully, Andrew Gray

Export Sales Manager 售部理

=================================== Useful phrases 用短

1....will come into effect from the end of this month. ⋯将于本月尾奏效

2. We feel we should explain why we have increased our prices. 是次整原由是⋯

3.We take great pride in our ... are jealous of the reputation for quality and dependability which we have achieved.

本企业生的机器品良、性能靠谱

4.We hope you will understand our position. 上述状况 , 望考 .

========================================

.今保证品量 ,惟有整价钱 .

We hope you will understand our position and look forward to your orders.

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Notes 段意讲解

1.Refer to the enclosures. 说起附件 .

2.Discuss the price list. 指出价风格整范围 .

3.Give the reason for the price increase 举出涨价原由 .

4.Stress that quality and reliability will be maintained. 重申货物保持质量 ,值得信任 .

5.Appeal to the client for understanding and ask for orders. 恳求客户理解 ,并保持合作 .

=========================================== Alternative phrases 代替用语

I enclose our new price list,which will come into effect from the end of this month. (...that will apply from...)

(We have not done so on some models because we hold large stocks)

We are paying 10% more for our raw materials than we were paying last year. Some of our subcontractors have raised their prices by as much as 15%.

machines.

(We will not jeopardize...)

We hope you will understand our position and look forward to your orders. =========================================== Comments 评注

The letter gives valid reasons for the increases and stresses the quality of the products. 本信说明价风格整原由

,重申保持质量 ,令客户放心 .

(16)Answering a thank-you letter Dear Mr Hussein,

We greatly appreciate your letter describing the assistance you received in solving your air-conditioning problems.

We are now in our fifth year of operation, and we receive many letters like yours indicating a high level of customer satisfaction with our installations.

We are pleased that our technical staff assisted you so capably. We would like you to know that if you need to contact us at any time in the future, our engineers will be equally responsive to your

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request for assistance.

If we can be of service to you again, please let us know. Thank you again for your very kind letter. Yours sincerely, Grant Benson Chief Engineer

============================================== Answering a thank-you letter 答复感信

Dear Mr Hussein, 候因先生 ,

We greatly appreciate your letter describing the assistance you received in solving your air-conditioning problems.

承蒙来信本企业供给的空修工程服

,惊喜不已 .

We are now in our fifth year of operation , and we receive many letters like yours indicating a

high level of customer satisfaction with our installations. 五年前开到现在 ,屡客来函嘉

,本企业有幸之至 .

We are pleased that our technical staff assisted you so capably. We would like you to know that if you need to contact us at any time in the future, our engineers will be equally responsive to your request for assistance.

欣悉企业技人的服 .改日若有任何需要 , 亦与本企业 ,本企业定当供给秀技 ,竭效 .

If we can be of service to you again, please let us know. Thank you again for your very kind letter. 在此再由衷企业的 ,并保持 . Yours sincerely, Grant Benson Chief Engineer 工程

==================================== Useful phrases 用短

1.We greatly appreciate...... 惊喜不已 . 2....a high level of customer satisfaction... ⋯来函嘉 ⋯

3.We are pleased that our staff assisted you so capably 欣悉企业技人的服

改日若有任何需要 ,亦与本企业 Notes 段意解

1.Identify the letter and offer thanks. 确来信 ,表示意

2.Confirm the client's opinion. 同客的

4.If we can be of service to your again,please let us know. =================================

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3.Offer future service. 提出此后的服务 .

4.End with a friendly message. 再次感谢客户的奖励 .

====================================== Alternative phrases 代替用语

We greatly appreciate your letter describing the assistance you received air-conditioning problems. (Many thanks for...)

We are now in our fifth year of operation , and we receive many letters like yours indicating a high level of customer satisfaction with our installations. (We have now been operating for five years...)

If we can be of service to you again, please let us know. Thank you again for your very kind letter. ========================================= Comments 评注 :

This is a gracious response to a thank-you letter. The letter is intended to secure the loyalty of a satisfied customer.

此信誉来答复客户的感谢信

,借此稳固两方的业务关系

in solving your

17)Refering a customer elsewhere Dear sirs,

Thank you for your enquiry of 5 May concerning silk blouses.

We regret to say that we do not manufacture finished apparel. Our factory products only silk cloth which we sell to textile merchants and clothing manufacturers.

We can , however, recommend a factory here that produces high quality silk apparel and would be able to manufacture clothing to your own designs to the highest European standards. Swan Textile Corporation The Industrial Zone Shekou

We supply the factory with all their silk materials. I enclose a swatch of our stock materials for your examination. Should you desire any of these samples made up into finished products, we can supply the Swan factory with them.

We hope that this will be of help to you and wish you every success in your business dealings. Yours faithfully, C C Ho Manager

================================ Refering a customer elsewhere 请客户征询其余企业

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Dear sirs, 敬复者 ,

Thank you for your enquiry of 5 May concerning silk blouses. 5 月 5 日来函对于罩衫的事宜

We regret to say that we do not manufacture finished apparel. Our factory products only silk cloth

which we sell to textile merchants and clothing manufacturers.

本企业只生布料 ,供品批商和制衣厂家 ,并无制造成衣 ,因此未能接受企业 , 致万分抱歉 . We can , however, recommend a factory here that produces high quality silk apparel and would

be able to manufacture clothing to your own designs to the highest European standards. 但是 ,本企业意介绍当地一家生男装的工厂 ,相信可按企业的样式制造切合欧洲最高准的服饰 :

Swan Textile Corporation The Industrial Zone Shekou 蛇口工区

天品企业

.随函附上本以供 ,如企业合适 ,本企业意

We hope that this will be of help to you and wish you every success in your business dealings. 愿上述料企业有所帮助 Yours faithfully, C C Ho Manager 理

==================================== Useful phrases 用短

1.Thank you for your enquiry of ...concerning ..月 ..日来函 ...

2.We regret to say that we do not manufacture 没有制造⋯ ,因此未能接受企业 3.We can , however, recommend... 但是 ,本企业意介绍如企业合适

...

4.Should you desire any of these samples made up into finished products... 5.We hope that this will be of help to you. 愿上述料企业有所帮助

================================== Notes 段意解

1.Identify the enquiry 确来函

2.State why you can not supply the goods.

, 表示万分抱歉

. 祝买卖隆

,事事达 .

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解说未能落实客户需求的原由

3.Recommend a factory that can supply the goods. 介绍能供货的厂家 .

4.If possible,obtain a share of the business. 尽可能促销产品 ,参加合作 . 5.End with a friendly message. 以祝颂语收结 .

================================= Alternative phrases 代替用语

Thank you for your enquiry of 5 May concerning silk blouses. (We refer to...)

We regret to say that we do not manufacture finished apparel. Our factory products only silk cloth which we sell to textile merchants and clothing manufacturers. (We are sorry,but...)

We can , however, recommend a factory here that produces high quality silk apparel and would be able to manufacture clothing to your own designs to the highest European standards. (We would,however, like to suggest...) Swan Textile Corporation The Industrial Zone Shekou

We hope that this will be of help to you and wish you every success in your business dealings. (We are pleased to be of assistance...)

========================================== Comments 评注

The letter sets out to assist the prospective purchaser by suggesting a supplier. At the same time, it tries to win a share of the business. The purchaser will be grateful for the help given. The inclusion of samples might lead to sales by the silk company. 本信除了向客户介绍供货商外的帮助必感谢意 .

,还借机附上样本销售产品

,试图参加该宗买卖 .客户对讲话人

(18) Offering better service Dear sirs,

Thank you for your letter of 26 January. I appreciate for the delivery problems you had with us last month.

I have had a meeting with our production and shipping managers to work out a better system

for handing your account. We know we made a mistake on your last order. Although we replaced it for you, we want to make sure it does not happen again.

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We have devised the enclosed checklist to use for each of your future orders. It includes your firm's particular specifications, packing requirements and marking instructions. I believe we can service your company better and help your operations run more smoothly with this safeguard.

Please contact us if there are any additional points you would like us to include. Yours faithfully, Marco Grassi Export Manager

=============================== Offering better service 改良服 Dear sirs, 预先生 ,

Thank you for your letter of 26 January. I appreciate for the delivery problems you had with us last month.

感 1 月 26 日来信 , 上月企业碰到的交

,深感抱歉 .

I have had a meeting with our production and shipping managers to work out a better system for handing your account. We know we made a mistake on your last order. Although we replaced it for you, we want to make sure it does not happen again. 上一次出 , 已企业更所需品理已商拟订更有效方法理企业事

,生怕似事件生 ,并此特清

,本企业生、运、和出口部

your company better and help your operations run more smoothly with this safeguard.

随函奉上清 ,供企业此后之用 .中间包含特别格、包装要乞降志明等目 .相信此有助本企业供给更佳服 ,促两方合作 .

Please contact us if there are any additional points you would like us to include. 如欲增任何目于清上 Yours faithfully, Marco Grassi Export Manager

====================================== Useful phrases 用短

1.I apologize for the delivery problems you had with us... ⋯ 企业碰到的交

,深感抱歉 .

2.I have had a meeting...to work out a better system for handing your account. ⋯本企业生、运和出口部理已商制更有效方法理企业事 ⋯特别格、包装要乞降志明等目如欲增任何目于清上 Notes 段意解

1.Identify the complaint and apologize

, 求惠示 .

3....your firm's particular specifications, packing requirements and marking instructions. 4.Please contact us if there are any additional points you would like us to include. ====================================

, 求惠示 .

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确认投诉 ,表示抱歉

2.Say what action you have taken 指出已采纳的举措

3.Introduce the new system 介绍新制度

4.Invite the customer to offer advice 请客户提建议

====================================== Alternative phrases

Thank you for your letter of 26 January. I appreciate for the delivery problems you had with us last month.

(We offer our sincere apologies for ...)

I have had a meeting with our production and shipping managers to work out a better system for handing your account. We know we made a mistake on your last order. Although we replaced it for you, we want to make sure it does not happen again. (...to devise a better system for...) (...rectified our mistake,...)

Please contact us if there are any additional points you would like us to include. (...any additional headings...)

======================================= Comments 评注 :

The company wisely admits its mistake. To reassure the customer, it gives information about the new system designed to eliminate errors in the future.

发信人认可错误 ,并向客户道歉 .制定新举措能令客户入心和防止出现同类错误

(19)Refusing a customer's request Dear Mrs Jones,

Thank you for your enquiry of 25 August. We are always pleased to hear form a valued customer. I regret to say that we can not agree to your request for technical information regarding our softens systems. The fact is, that most of our competitors also keep such information private and confidential.

I sincerely hope that this does not inconvenience you in any way. If there is any other way in which we can help, do not hesitate to contact us again.

Yours sincerely, Peter Bold Manager

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======================================== Refusing a customer's request 拒客的要求 Dear Mrs Jones, 斯太太 ,

Thank you for your enquiry of 25 August. We are always pleased to hear form a valued customer. 8 月 25 日来信收悉 , 此致 .

I regret to say that we can not agree to your request for technical information regarding our softens systems. The fact is, that most of our competitors also keep such information private and confidential. 来信要求本企业供给相关件保密系的技料本企业亦不便流露 ,尚祈 .

,但于同行向来等料机密文件

I sincerely hope that this does not inconvenience you in any way. If there is any other way in which

we can help, do not hesitate to contact us again. 希望不会所以企业造成不便 Yours sincerely, Peter Bold Manager

====================================== Useful phrases 用短

1.We are always pleased to hear from a valued customer. ⋯ 此致

2.I regret to say that we can not agree to your request for... 本企业亦不便流露 ,尚祈 .

3.I sincerely hope that this does not inconvenience you in any way. 希望不会所以企业造成不便

4.If there any other way in which we can help ,do not hesitate to contact us again. 如需本企业助其余事宜 Notes 段意解

1.Identify the enquiry 确来函

2.Reject the request politely and give the reason 礼貌地要求迎客

===================================== Alternative phrases 代替用

Thank you for your enquiry of 25 August. We are always pleased to hear form a valued customer. (Many thanks for...)

(We are glad to hear from an old customer)

,并明原由

3.End with a friendly message.

, 迎随垂

.如需本企业助其余事宜 , 迎随垂 .

=======================================

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(I am sorry ,but we...) (In fact ,...)

I sincerely hope that this does not inconvenience you in any way. If there is any other way in which we can help, do not hesitate to contact us again. (...pleased contact us again.)

===================================== Comments 评注

This letter responds to an attempt by a client to obtain sensitive information. It states the company policy clearly, but softens the refusal by mentioning that the company is to different from other companies in this respect.

本信就客户要求流露保密资料作响应 20)Dealing with a difficult customer Dear sirs,

We have been doing business together for a long time and we value our relationship. Of late, we have not been able to provide the kind of service we both want.

,表示企业立场和同行办理手法

,婉拒要求 .

The problem is that your purchasing department is changing orders after they have been placed. This has led to confusion and frustration for both of our companies. In several instances, you have returned goods that were originally ordered.

To solve the problem, I propose that on receipt of an order, our sales staff contact you to verify it. If you decide on any changes, we will amend the order and fax you a copy so that you can check it.

I trust that this system will cut down on delays and errors, and allow our operations to run smoothly.

Yours faithfully, James Brown Manger

=================================== Dealing with a difficult custome 对付难办的客户 , Dear sirs, 敬启者 ,

We have been doing business together for a long time and we value our relationship. Of late, we have not been able to provide the kind of service we both want.

承蒙多年光顾 , 本企业感谢万分 .然近来合作出现问题 ,只服务水平未能切合对方要求 ,本企业为此担忧不已 .

The problem is that your purchasing department is changing orders after they have been placed. This has led to confusion and frustration for both of our companies. In several instances, you

have returned goods that were originally ordered. 贵企业采买部发出订单后

,一再改正内容 ; 更有甚者 ,频频退回订购之货物

,致使了两方企业工

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作中的杂乱和疑惑 .

防止日重

,特此建在接到定后

,供企业核 .

cut down on delays and errors, and allow our operations to run ,促两方展

,由本企业售人与企业复核 .若需作出改

,本企业把定改正后副本 I trust that this system will smoothly.

期望上述法能减少延 Yours faithfully, James Brown Manger

==================================== Useful phrases 用短

1.We have been doing business together for a long time and we value our relationship. 承蒙多年惠 ,本企业感谢万分

2.This has led to confusion and frustration for both of our companies. ⋯ 致了两方企业工作中的杂乱和疑惑

3.I trust that this system will cut down on delays and errors, and allow our operating to run smoothly.

期望上述法能减少延

,促两方展 .

===================================== Notes 段意解

1.Introduce the subject of the letter 归纳信函内容

2.Set out the problem 指出

3.Propose a solution 建解决方法

4.Express the hope that the situation will be improved. 希望状况获取改良

================================ Alternative phrases 代替用

We have been doing business together for a long time and we value our relationship. Of late, we have not been able to provide the kind of service we both want. (We have been trading...)

(Recently,...)

To solve the problem, I propose that on receipt of an order, our sales staff contact you to verify it.

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If you decide on any changes, we will amend the order and fax you a copy so that you can

check it.

(To eradicate the problem...) (...to check it ...)

I trust that this system will cut down on delays and errors, and allow our operations to run smoothly.

(I hope that this arrangement will reduce delays and errors, and permit...) =========================================== Comments 评

注

The letter attempts to bring some order to a chaotic situation. It suggests a method of dealing with the problem by introducing a system of ordering that should lead the customer to more disciplined behaviour.

本信就买卖两方合作上的问题提出解决方法 (21)Congratulations to a new business Dear Sirs,

It has just come to our attention that you have lately opened your new European headquarters in Brussels.

Congratulations on your bold venture.

As you know, our companies have had a long business association in the UK. We look forward to collaborating with you in your European venture.

Please let us know if we can be of any assistance to you. We will be delighted to help. We wish you the very best of luck and a prosperous future. Yours faithfully, J P Howell Manger

=================================== Congratulations to a new business 庆祝新企业成立 Dear Sirs, 敬启者 ,

It has just come to our attention that you have lately opened your new European headquarters in

,希望客户此后能恪守

Brussels.

Congratulations on your bold venture.

刚才得知贵企业于布鲁塞尔成立新的欧洲总部

. ,谨祝大展鸿图 .

As you know, our companies have had a long business association in the UK. We look forward

to collaborating with you in your European venture. 基于两方于英国的长久合作联系

,本企业期盼能与贵企业发展在欧洲的业务来往

Please let us know if we can be of any assistance to you. We will be delighted to help. 如需本企业效力 ,务请见告 ,本企业定必悉力以赴谨祝前程似锦 . Yours faithfully, J P Howell

We wish you the very best of luck and a prosperous future.

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Manger

===================================== Useful phrases 用短

1.It has just come to our attention that... 得知企业⋯

2.Our companies have had a long business association in... 于两方于英国的期合作系

3.Please let us know if we can be of any assistance to you. 如需本企业效祝前程似 .

============================== Notes 段意解

1.State what caused you to write 明信人的主要目的

2.Congratulate the company 祝收信人成立新企业

3.Remind the company of your business relationship 表示希望两方成立合作关系 4.Encourage enquiries 提出愿方效

5.Wish the new venture good luck. 奉上祝辞

====================== Alternative phrases 代替用

It has just come to our attention that you have lately opened your new European headquarters in Brussels.

(We have just learned that...)

Congratulations on your bold venture. (We extend our congratulations...)

As you know, our companies have had a long business association in the UK. We look forward to collaborating with you in your European venture. (We would be delighted to collaborate...)

Please let us know if we can be of any assistance to you. We will be delighted to help. We wish you the very best of luck and a prosperous future. (Please contact us...)

======================================== Comments 注

When a new venture starts, it is a good policy to offer your best wishes. Such a letter also reminds the company of the services you can offer. 信祝人成立新企业是理智的手法 (22) An informal request for an appointment Dear Henry,

,并可推行服和品

, 见告

4.We wish you the very best of luck and a prosperous future.

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Could we meet some time this month to discuss the hypermarket proposal?

We want to make a dicision by the beginning of next month. We would very much like to hear your thoughts before we make any definite plans.

Could you choose a venue for the meeting? I can fly to London any time. Perhaps you would prefer Lyon or Paris? I leave it to you to choose. I look forward to seeing you again. Best regards, Pierre Cros Manager

==================================== An informal request for an appointment 非正式的要求 Dear Henry, 亨利 ,

Could we meet some time this month to discuss the hypermarket proposal? 您好 ! 未知可否于本月见面 ,商相关特大自助市的建呢 your thoughts before we make any definite plans. 我准于下月初作出最后决定

.在不决下明确划以前

,希望能咨您的意

We want to make a dicision by the beginning of next month. We would very much like to hear

Could you choose a venue for the meeting? I can fly to London any time. Perhaps you would prefer

Lyon or Paris? I leave it to you to choose. 敢可否先定见面地址期望与您见面 Best regards, Pierre Cros Manager

=================================== Useful phrases 用短

1.Could we meet some time this month to discuss... 未知可否于本月见面 ,商相关 ...

2.We would very much like to hear your thoughts before... ⋯希望能咨您的意

3.Could you choose a venue for the meeting? 敢可否定见面地址期望与您见面 .

================================= Notes 段意解

1.State the subject of the letter 明信的原由

2.Give further information 解相关情

3.Discuss the possible venue and ask the recipient to respond.

4.I look forward to seeing you again.

?在敦、巴黎或是里昂商都能够

,悉随尊便 .

I look forward to seeing you again.

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商议见面地址 ,恳求对方答复 .

============================= Alternative phrases 代替用语

Could we meet some time this month to discuss the hypermarket proposal? (Would it be possible to...)

We want to make a dicision by the beginning of next month. We would very much like to hear your thoughts before we make any definite plans. (We have to decide...) (We'd be grateful for...)

Could you choose a venue for the meeting? I can fly to London any time. Perhaps you would prefer Lyon or Paris? I leave it to you to choose. (Would you like to select...) (I'll leave it up to you.)

I look forward to seeing you again.

====================================== Comments 评注

This is a friendly , informal letter suggesting a meeting. The tone is light, as is appropriate between old friends.

友善而非正式的预定见面 23)Identifying a distributor Dear Sirs,

Our company manufactures a range of printing presses that are used successfully by companies in over 20 countries. A product specification brochure is enclosed.

,信的语调轻松 ,合用于认识已久的朋友

We are considering expanding our products to new markets and we would appreciate your assistance. In particular, we would like to identify the best agents who are currently serving the printing industry in your region.

We are looking for organizations which conduct their business in a truly professional manner. They must be fully conversant with the technical side of the printing industry and have a comprehensive understanding of all the features of the lines they represent.

We would be very grateful if you could take a few moments to send us the names of three or four organizations that match our requirements. We shall then contact them to explore the possibility of establishing a mutually acceptable business relationship.

Thank you very much for your time and consideration in this matter. Yours faithfully , Charles Strong Export Manger Enc.

==========================================

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Identifying a distributor 物色代理商 Dear Sirs, 预先生 :

Our company manufactures a range of printing presses that are used successfully by companies in over 20 countries. A product specification brochure is enclosed.

本企业生的一系列印刷机 , 二十多个国家的企业采纳 .随函附上品格明 , 供参

考.

,希望得知地域从事印刷工的优秀代理商料

.如蒙企业助

We are looking for organizations which conduct their business in a truly professional manner. They must be fully conversant with the technical side of the printing industry and have a comprehensive

understanding of all the features of the lines they represent. 等代理商需通印刷的各样技和洞悉内状况

, 感谢不尽

.本企业将与其系

,研究可否建

Thank you very much for your time and consideration in this matter. 若蒙惠告 ,不感荷 ! Yours faithfully , Charles Strong Export Manger 出口部理 Enc.

附件 :( 品格明 Useful phrases

1. A product specification brochure is enclosed. 随函附上品格明 your region.

⋯希望得知地域从事印刷工的优秀代理商料 3. We would be very grateful if you could 如能⋯ 感谢不尽

4. ...to explore the possibility of establishing a mutually acceptable business relationship. ⋯成立互利的关系

============================================ Notes 段意解

1.Introduce your company

.如蒙企业助

,将不感谢 .

, 供参照 .

2. we would like to identify the best agents who are currently serving the printing industry in

)

==========================================

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介绍企业状况

2.Say what you plan to do 见告发展计划

3.Describe the kind of agent you want. 表达所需经销商条件 . 4.Make your request 提出要求

5.Express your thanks for any help given. 感谢收信人的帮助

===================================== Alternative phrases 代替用语 .

Our company manufactures a range of printing presses that are used successfully by companies in over 20 countries. A product specification brochure is enclosed. (I enclose a product specification brochure.)

(...we would welcome your help)

(They must be knowledgeable about the technical aspects...)

Thank you very much for your time and consideration in this matter. ================================================== Comments 评注

The letter comprehensively outlines the company's requirements for a distributor. 本信全面而归纳的地说明发信人追求合适经销商的需要

(24)Welcoming a distributor Dear Mr Leclerc,

I would like to welcome you to our organization. We are very pleased to have you on our team. I know that you will be equally proud of our products.

Our European Sales Representative Gerin, will be in touch with you at regular intervals. Please feel free to call him any time you have a problem. If I can ever be of service ,please call me.

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I am planning a trip to France next month, and I am looking forward to meetin you . In the meantime, the best of luck with our product line.

Yours sincerely, Mark Jones

Managing Director

=============================================== Welcoming a distributor 欢迎新代理商 Dear Mr Leclerc, 勒克莱尔先生 ,

I would like to welcome you to our organization. We are very pleased to have you on our team. I know that you will be equally proud of our products. 欢迎加入本企业成为我们的一分子

.相信您也会以本企业的产品为荣

Our European Sales Representative Gerin, will be in touch with you at regular intervals. Please

feel free to call him any time you have a problem. If I can ever be of service ,please call me.

欧洲销售代表安东尼出.

.格林会按期与您联系 ,遇有问题可与他商议 .若有其余需要 ,欢迎向我提

I am planning a trip to France next month, and I am looking forward to meetin you . In the meantime,

the best of luck with our product line.

下月我将赴法国一游 ,希望能与您见面 .谨祝产品销售节节上升 Yours sincerely, Mark Jones

Managing Director 总经理

======================================= Useful phrases 适用短语

1.We are very pleased to have you on our team. 欢迎 ...成为我们的一分子 .

2.Please feel free to call him any time you have a problem ...遇有问题可与他商议 .

3.The best of luck with our product line. 谨祝产品销量节节上升

================================ Notes 段意讲解

1.Welcome the distributor. 欢迎代理商加入 .

2.Give the names of people to contact regarding problems. 见告收信人往后的联系安排

3.Add any further information and wish the distributor luck. 供给其余资料和预祝成功

======================================= Alternative phrases 代替用语

I would like to welcome you to our organization. We are very pleased to have you on our team. I

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know that you will be equally proud of our products. (Welcome to...)

(We are delighted to have you working with us.)

Our European Sales Representative Gerin, will be in touch with you at regular intervals. Please feel free to call him any time you have a problem. If I can ever be of service ,please call me. (...in regular contact with you.)

I am planning a trip to France next month, and I am looking meantime, the best of luck with our product line. (I shall be visiting...)

================================= Comments 评注

This is a friendly letter welcoming a distributor . It contains sufficient information at this stage. 本信欢迎新代理商加入

,详列相关往后联系和见面的安排

forward to meetin you .

In the

25) Requesting an appointment Dear Sirs,

Would you be interested in stocking a radical new departure in laptop computers? I would very much like to brief you on this great innovation. Could we make an appointment?

The machine is the same size as most laptops but comes with some totally new features. In addition, the price will undercut its nearest competitor by at least 20%.

I shall be in the UK from 1 September to 20 October if you would like to know more, just fax or telex me.

Yours faithfully, T C Wong Export Manger

=========================================== Requesting an appointment 要求约见 Dear Sirs, 执预先生 :

Would you be interested in stocking a radical new departure in laptop computers? I would very much like to brief you on this great innovation. Could we make an appointment?

贵企业有没有考虑配置最新式号的手提电脑 ?本企业诚心推介该崭新产品 ,盼能预定时间作一介绍 .

The machine is the same size as most laptops but comes with some totally new features. In addition,

the price will undercut its nearest competitor by at least 20%. 该计算机体积和同类计算机相仿 telex me.

自己将于 9 月 1 日至 10 月 20 日停留英国 .如蒙拨冗认识该产品资料

,烦请函复 .

,但装备多项先进功能 ,.其零售价较同类产品廉价

20% 以上 .

I shall be in the UK from 1 September to 20 October if you would like to know more, just fax or

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Yours faithfully, T C Wong Export Manger 出品部理

====================================== Useful phrases 用短

1.Would you be interested in stocking...? 企业有没有考配置⋯ 2....this great innovation... ⋯ 新品⋯

3.....some totally new features... ⋯配多先功能

4.The retail price will undercut its nearest competitor by at least... 其零售价同品廉价⋯

5.If you would like to know more,just fax or telex me. 如蒙冗认识品料

, 函复 .

=========================================== Notes 段意解

1.Give the subject of your letter and make your request. 明信目的和要求

2.Tell the prospect about the product. 见告新品的远景

3.Give the dates when you would like the appointment. 提出要求见面的日期

====================================== Alternative phrases 代替用

Would you be interested in stocking a radical new departure in laptop computers? I would very much like to brief you on this great innovation. Could we make an appointment? (Are you interested in ...) (...tell you about...)

The machine is the same size as most laptops but comes with some totally new features. In addition, the price will undercut its nearest competitor by at least 20%. (...retail price will be 20% lower than that of its competitors)

I shall be in the UK from 1 September to 20 October if you would like to know more, just fax or telex me.

============================================== Comments 注 :

The letter is businesslike and to the point. It is intended to interest the recipient the prospect in the product in the produce and obtain an appointment.

本信条理清楚 , 明简要 ,能惹起收信人品的趣和要求见面 (26) Refusing a request for an

appointment Dear Mr Wong,

Thank you for your letter of 7 July regarding your new laptop computer.

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I regret to say that we can not agree to your request for an appointment.

We currently have the sole agency for another computer. Under the terms of the contract, we are barred from stocking any other company's products.

The sole agency comes under review in six months' time. Contact us then and we may be able to consider your new product.

Yours sincerely, Anthony Carr

Purchasing Mnager

================================== Refusing a request for an appointment 婉拒约见

Dear Mr Wong, 王先生 ,

Thank you for your letter of 7 July regarding your new laptop computer. 7 月 7 日相关新式号手提电脑来函收悉本企业暂未能安排见面

,深感抱歉 .

I regret to say that we can not agree to your request for an appointment.

We currently have the sole agency for another computer. Under the terms of the contract, we are

barred from stocking any other company's products.

现时正为另一计算机企业担当独家代理 ,依据合理条款 ,不得销售别家计算机企业的产品 . The sole agency comes under review in six months' time. Contact us then and we may be able to consider your new product.

该代理权将于六个月后期满

,届时烦请再作联系 ,共商贵产品代理事宜 .

Yours sincerely, Anthony Carr

Purchasing Mnager 采买部经理

=================================== Useful phrases 适用短语

1. I regret to say that we can not agree to your request for an appointment. 本企业暂未能安排见面

,深感抱歉 .

2. We currently have the sole agency for... 现时正为另一计算机企业担当独家代理

3. Under the terms of the contract, we are barred from... 依据合理条款

4. The sole agency comes under review in six months' time. 该代理权将于六个月后期满

====================================== Notes 段意讲解

1.Acknowledge the request.

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确认来函和要求

2.Refuse the request politely. 礼貌地谢绝要求 3.Explain the refusal. 解说原由

4.Leave the way open for future negotiations. 为未来可能的合作时机留有余地

================================ Alternative phrases 代替用语

Thank you for your letter of 7 July regarding your new laptop computer. (Many thanks for...)

I regret to say that we can not agree to your request for an appointment. (I am sorry to tell you...)

We currently have the sole agency for another computer. Under the terms of the contract, we are barred from stocking any other company's products. (At the moment, we...)

(...we can not sell any other...)

The sole agency comes under review in six months' time. Contact us then and we may be able to consider your new product. (We will review the sole agency...) (Get in touch with us...)

============================================= Comments 评注

The writer does not want to waste time on seeing the vendor at this stage, since he is barred from doing business with him. He does, however, keep his options open for the future. 发信人因暂未能与收信人成立合作关系

,故不肯花时间见面 ,但仍为未来留有余地

(27)Agreeting to a request for an appointment Dear Mr Chan,

Thank you for your letter of 15 September. I note that you will be in the UK during the whole of November.

We are quite interested by the fathion knitwear illustrated in you catalogue. As a fashion chain, we might consider having some of our own designs manufactured in China.

Please let me know when you would like to call on us. The week beginning 6 November would suit me best.

I look forward to meeting you and discussing this matter. Yours sincerely, J P Wright Manger

================================= Agreeting to a request for an appointment

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赞同

Dear Mr Chan, 先生 :

Thank you for your letter of 15 September. I note that you will be in the UK during the whole of November.

感 9 月 15 日的来信 ,欣下将于

11 月停留敦一个月

,望到能冗相会

We are quite interested by the fathion knitwear illustrated in you catalogue. As a fashion chain,

we might consider having some of our own designs manufactured in China. 本企业企业商品目中的装深感趣企业装店售 would suit me best.

如能于 11 月 6 日或后来数天抽闲来

,当感谢不尽 ..

I look forward to meeting you and discussing this matter. 期望与您的见面 ,商相关事宜 . Yours sincerely, J P Wright Manger

=================================== Useful phrases

1. I note that you will be... 欣下将于⋯停留

2. We are quite interested by the ... illustrated in you catalogue. 本企业企业商品目中的⋯深感趣

3. We might consider having some of our own designs manufactured in... 正研究样式如能于⋯抽闲来 ⋯

====================================== Notes

1.Identify the reference 确来信 .

2.Express your interest. 表示趣 .

3.Invite the vendor to make an appointment. 求主安排见面

================================== Alternative phrases

Thank you for your letter of 15 September. I note that you will be in the UK during the whole of November.

( I see that you...)

We are quite interested by the fathion knitwear illustrated in you catalogue. As a fashion chain, we might consider having some of our own designs manufactured in China. (...we may consider...)

,在 ...制造 ...

4. Please let me know when you would like to call on us.

,. 正研究样式

,在中国制造后存放本

Please let me know when you would like to call on us. The week beginning 6 November

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Please let me know when you would like to call on us. The week beginning 6 November

would suit me best.

(Could you let me know...) (...is best for me.)

I look forward to meeting you and discussing this matter. =============================== Comments

The letter agrees to the request and briefly outlines the probable topic to be discussed at the meeting.

本信表示赞同收信人的要求 Dear Mrs Cau,

Welcome to Bradley&Sons. We are delighted to have you as one of our customers. You can be sure that we will do everything in our power to merit your business.

,并建议见面的议论内容

Our efforts always revolve around the needs of our customers. If you have any special requests about shipments, merchandise, payment or product modifications, please let us know.

I shall arrange for our European Sales Representative to call on you at least once a month. He will make sure that our business relationship runs smoothly.

Many thanks for your confidence in us. Yours sincerely, John Bradley Managing Director

============================= Welcoming a new customer 欢迎新客户 Dear Mrs Cau, 曹女士 ,

Welcome to Bradley&Sons. We are delighted to have you as one of our customers. You can be sure that we will do everything in our power to merit your business. 闻悉本企业有幸为阁下服务

,雀跃万分 .必然全力以赴 ,不负所托 .

Our efforts always revolve around the needs of our customers. If you have any special requests

about shipments, merchandise, payment or product modifications, please let us know.

本企业秉着传统主旨 ,尽量知足客户的需求 .阁下如对装运、销售、付款手续或产品改进有任何要求 ,还请见告 .

I shall arrange for our European Sales Representative to call on you at least once a month. He will make sure that our business relationship runs smoothly. 本企业的欧洲销售代表将每个月拜见阁下最少一次 Many thanks for your confidence in us. 获取客下的相信 ,谨此一再道谢 .

,保证两方贸易关系能顺利发展

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Yours sincerely, John Bradley Managing Director 理

========================================= Useful phrases

1. You can be sure that we will do everything in our power to merit your business. 必然全力以赴 ,不所托 .

2. Our efforts always revolve around the needs of our customers. 本企业秉着主旨下如 ⋯有任何要求本企业的⋯拜下最少⋯

======================================= Notes 段意解

1.Welcome the new customer 迎新客

2.Assure him of your best attention all times. 保服量 .

3.Add any further useful information 供给其余相关料

4.Express your thanks for his business 感收信人惠

====================================== Alternative phrases 代替用

Welcome to Bradley&Sons. We are delighted to have you as one of our customers. You can be sure that we will do everything in our power to merit your business. (I would like to welcome you to...)

(I can assure you...)

Our efforts always revolve around the needs of our customers. If you have any special requests about shipments, merchandise, payment or product modifications, please let us know. (We always make a great effort to attend to...)

I shall arrange for our European Sales Representative to call on you at least once a month. He will make sure that our business relationship runs smoothly. (I shall instruct our...)

,尽量足客的需求

, 见告 .

3. If you have any special requests ,please let us know. 4. I shall arrange for our ... to call on you at least ...

(He will ensure...)

Many thanks for your confidence in us.

============================================= Comments 注

This is a friendly letter which assures the new customer that he will be taken care of at all times. 本信向收信人保服量 ,礼貌周祥 .

(29)Terminating a business relationship

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Dear Sirs,

Further to our telephone conversation of this morning, I am enclosing the formal letter terminating our contract.

In view of the collapse in the market for your Minimaniac doll, we can no longer undertake to distribute it.

We shall try to dispose of the stocks we do have at a discount.

We have enjoyed working with you. When you get next idea for a popular toy, please get in touch with us.

Very best wishes. Yours faithfully, T S Chan Manger Enc.

================================== Terminating a business relationship 停止商业关系 Dear Sirs, 执预先生 ,

Further to our telephone conversation of this morning, I am enclosing the formal letter terminating our contract.

依据今早的电话讲话 ,现谨奉止停止两方合同的正式信函 distribute it.

基于贵企业的迷你玩具销售量狂跌 ,本企业不可以持续销售该货物 We shall try to dispose of the stocks we do have at a discount. 库存货物亦将想法削价畅销

We have enjoyed working with you. When you get next idea for a popular toy, please get in touch

In view of the collapse in the market for your Minimaniac doll, we can no longer undertake to

with us.

两方合作向来快乐如对流行玩拥有新奇构想 Very best wishes. Yours faithfully, T S Chan Manger Enc.

附件 :停止两方合同的信函

====================================

,炴请不惜见教 .

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Useful phrases 用短

1.Further to our telephone conversation of this morning... 依据今清晨的 ⋯

2.In view of the collapse in the market for... 于⋯ 售量狂跌

3.We have enjoyed working with you. 两方合作向来快乐

==================================== Notes 段意解

1.Confirm the telephone conversation 确的事宜

2.State your decision 表示已作出的决定 . 3.Refer to current s tocks. 说起存品的促方法

4.End with a friendly message and try to keep the possibility of future collaboration open. 未来可能的合作时机留有余地

============================================= Alternative phrases 代替用

Further to our telephone conversation of this morning, I am enclosing the formal letter terminating our contract. (I refer to ...)

In view of the collapse in the market for your Minimaniac doll, we can no longer undertake to distribute it.

(Owing to the collapse...)

We shall try to dispose of the stocks we do have at a discount. (We shall try to sell off...)

We have enjoyed working with you. When you get next idea for a popular toy, please get in touch with us.

(...our business relationship) (...please contact us.) Very best wishes.

========================================= Comments 注

This is a friendly letter terminating a business relationship, giving valid reasons for doing so. 本信有礼地见告收信人止合作关系的决定 1)A first enquiry Dear Sirs,

We have learned from Smith and Company of Birmingham that you manufacture a range of high-fashion handbags in a variety of leathers.

,并解原由 .

We operate a quality retail business and although our sales volume is not large , we obtain high

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prices for our goods.

Would you please send me a copy of your handbag catalogue with details of your prices and payment terms?

We would find it most helpful if you could also supply samples of the various skins from which the handbags are made.

Yours faithfully, Sandra Jones Manager

==================================== A first enquiry 第一次价 Dear Sirs, 预先生 :

We have learned from Smith and Company of Birmingham that you manufacture a range of high-fashion handbags in a variety of leathers.

从伯明翰 .史密斯企业 ! 悉企业制作了一系列样式新的皮革手提包 prices for our goods. 本企业高档零售 payment terms?

惠寄品目、价钱表和付款方式

We would find it most helpful if you could also supply samples of the various skins from

, 然量不多 ,但品属高档

We operate a quality retail business and although our sales volume is not large , we obtain high

Would you please send me a copy of your handbag catalogue with details of your prices and

which the handbags are made. 别的 ,如蒙供给各皮革本 Yours faithfully, Sandra Jones Manager

========================================== Useful phrases

1.We have learned from ... that you 从⋯ 悉企业⋯

2.We operate a quality retail business 本企业高档零售

3.Would you please send me a copy of your handbag catalogue 惠寄品目 ⋯

,不感谢 .

4.We would find it most helpful if you could also supply samples of 如蒙供给各 ⋯ 本 ,不感谢

======================================= Notes 段意解

1.Say how you obtained the company's address and indicate what you are interested in.

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各知怎样获得收信人地址及发信原由．

2.Introduce yourself and describe your field of activity. 自我介绍相关经营的业务范围 3.Make your main request. 提出恳求

4.The second request is going to cost the company more. Make it tactfully. 第二个恳求花销较大，需要得体地提出．

===================================== Alternative phrases 代替用语

We have learned from Smith and Company of Birmingham high-fashion handbags in a variety of leathers. (I have been told by/I have heard from...) (...handbags in several different leathers...)

We operate a quality retail business and although our sales volume is not large , we obtain high prices for our goods.

that you manufacture a range of

Would you please send me a copy of your handbag catalogue with details of your prices and payment terms?

We would find it most helpful if you could also supply samples of the various skins from which the handbags are made. (It would be very helpful if...)

(...from which you make the handbags.)

============================================ Comments 评注

The enquiry is brief and to the point, telling

the reader exactly what the enquiry is about. It

samples.

requests the usual free literature and politely asks for an additional item:

这封信简洁简要，让收信人切实清楚查问内容．先要求讨取赠阅目录，再礼貌地要求供给样本

(2) Reply to a first enquiry Dear Ms Jones,

Thank you for your enquiry of 16 July. We are pleased to hear that you are interested in our products.

We are sending you a copy of our latest catalogue under separate cover, together with samples of some of the skins we regularly use in the manufacture of our products.

I regret to say that we can not send you the full range of samples. You can be assured , however, that such skins as crocodile and ostrich, not include in the watch, are of the same high quality.

Mrs Angela Wane, our European Sales Manager, will be in the UK next month and will be pleased to call on you. She will have with her a wide range of our products. When you see them, we think

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that you will agree that only the best quality materials are used, and that the high standard of workmanship will appeal to the most discriminating buyer.

We look forward to receiving an order from you. Yours sincerely, Damien Carr

Marketing Vice-President

=========================================== Reply to a first enquiry 答复第一次询价 Dear Ms Jones, 琼斯女士 :

Thank you for your enquiry of 16 July. We are pleased to hear that you are interested in our products.

7 月 16 日来函询价忆收到 .得知贵企业对我们的产品有兴趣

,实感有幸 .

,谨供参照 .

I regret to say that we can not send you the full range of samples. You can be assured , however,

that such skins as crocodile and ostrich, not include in the watch, are of the same high quality.

很对不起未能寄上全套样本 ,但其余诸如鳄鱼皮、驼鸟皮等皮革都是相同优良上乘的 .

workmanship will appeal to the most discriminating buyer. 本企业欧洲营业经理安杰拉她面谈和看看我们的产品的买主 .

除了手提包外 ,本企业亦制造多种系列精良的皮带和手套 ,贵企业如感兴趣 , 可参看产品目录中所登载的插图 .韦恩太太拜见时将向您展现样本 . We look forward to receiving an order from you. 期望接到您的订单 . Yours sincerely, Damien Carr

Marketing Vice-President

.韦恩太太将于下月携带各种产品前赴英国 ,相信也会赞同我们的产质量料上乘、手工精良

,.届时您若能抽闲与

,能吸引最有鉴赏力

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售部副理

============================================= Useful phrases

1. We are pleased to hear that you are interested in our products. 得知企业我的品有趣 , 感有幸 .

2. I regret to say that we can not send you the full range of samples. 很对不起未能寄上全套本⋯

3. She will have with her a wide range of our products. 携带各品⋯

4. We think that you will agree that only the best quality materials are used ⋯相信也会赞同我的品料上乘、手工精良⋯

5. The high standard of workmanship will appeal to the most discriminating buyer. ⋯能吸引最有力的主

====================================== Notes 段意解

1.Make the reference clear and respond. 确来函 ,作出响 .

2.State what acting you are taking 述正采纳的举措

3.Explain why you have not been able to meet the request in full 解未能足收信人所有要求

4.Add details of any follow-up action 见告其余后举措

5.Broaden the customer's interest, hoping to sell additional products. 吸引收信人其余品的趣

,尽量推

====================================== Alternative phrases 代替用

Thank you for your enquiry of 16 July. We are pleased to hear that you are interested in our products.

(I refer to your...) (I am glad to...)

We are sending you a copy of our latest catalogue under separate cover, together with samples of some of the skins we regularly use in the manufacture of our products.

I regret to say that we can not send you the full range of samples. You can be assured , however, that such skins as crocodile and ostrich, not include in the watch, are of the same high quality. (I

am sorry to...)

(I can assure you, however,...)

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(...the most discerning...)

We look forward to receiving an order from you.

=========================================== Comments 评注

.派营业代表到访将可建两方的合作关

(3)An enquiry for steel screws Dear Sirs,

We are interested in buying large quantities of steel screws in all size. We would be obliged if you would give us a quotation per kilogram C&F Liverpool, England.

It would also be appreciated if you could forward samples and your price list to us.

We look forward to hearing from you by return. Yours faithfully, Nigel Brown

Purchasing Manager

========================================= An enquiry for steel screws 钢螺钉询价 Dear Sirs, 营业部主管 ,

We are interested in buying large quantities of steel screws in all size. We would be obliged if you would give us a quotation per kilogram C&F Liverpool, England. 本企业存心大量购置各型号钢螺钉上述报价单 ,不胜感谢 .

It would also be appreciated if you could forward samples and your price list to us. 如能惠寄样本和价钱表

,亦必感谢不尽 .

We used to purchase these products from other sources. We may now prefer to buy from your

,欲知每公斤送抵英国利物浦的成本加运费价钱

.如蒙惠赐

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company because we understand that you are able to supply larger quantities at more attractive

prices. In addition, we have confidence in the quality of your products. 本企业向来向其余企业此品系.

We look forward to hearing from you by return. 此候复 .

Yours faithfully, Nigel Brown

Purchasing Manager 采部理

====================================== Useful phrases 用短

1.We would be obliged if you would give us a quotation per... 如蒙惠上述价如能惠寄本和价钱表 ⋯ 悉企业品价廉⋯

============================== Notes 段意解

1.State the enquiry clearly, giving details. 见告价目和

2.State any additional requests 明其余求

3.Explain why you are approaching this particular company 解与收信人企业接洽的原由 4.Ask for a quick response 要求尽早答复 .

==================================== Alternative phrases 代替用

We are interested in buying large quantities of steel screws in all size. We would be obliged if you would give us a quotation per kilogram C&F Liverpool, England. (We would like to purchase...)

(We would be grateful if...)

It would also be appreciated if you could forward samples and your price list to us. (We would appreciate it...)

,不感谢 .

,亦必感不尽

, 悉企业品价廉 ,故欲与企业成立合作关

2.It would also be appreciated if you could forward samples and your price list to us. 3. We have confidence in the quality of your products.

(...we are given to understand...) (...more competitive prices...)

We look forward to hearing from you by return. =======================================

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Comments 评注

相关询价项目和细则均清楚列明

.别的 ,发信人亦表示只需货物质优价廉

,便会大量购置 .

(4)Reply to an enquiry for steel screws Dear Mr Brown,

Thank you for your enquiry of 2 October 1995. In reply, we would like to make the followings offer, subject to our final confirmation:

Production: Steel screws

Specifications: As per the attached list Packing: Loose in boxes of 5kg net Quantity: 100 boxes

Price: As per the attached list Shipment: January/February 1996

Payment: Confirmed, irrevocable letter of payable by draft on sight to be opened 30 days before the time of shipment.

================================ Reply to an enquiry for steel screws 答复钢螺钉询价 Dear Mr Brown, 布朗先生 ,

Thank you for your enquiry of 2 October 1998. In reply, we would like to make the followings offer, subject to our final confirmation:

贵企业 1998 年 10 月 2 日询价函收悉 .以下报价需在本企业确认后 Production: Steel screws 产品 :钢螺钉

Specifications: As per the attached list 规格 :依据附表

Packing: Loose in boxes of 5kg net 包装 :凈重 5 公斤散装箱 Quantity: 100 boxes 数目 :100 箱

Price: As per the attached list

,方可有效 :

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价钱 :依据附表

Shipment: January/February 1999 装运:1999年 1月至 2月

Payment: Confirmed, irrevocable letter of payable by draft on sight to be opened 30 days before the time of shipment. 付款 :保况不行撤除即期信誉证

,需于装运前 230 天开立

Under separate cover, we have sent you samples of various sizes, our catalogue and price list. 另函附寄各型号样本、商品目录和价钱表

If you find our offer acceptable, please telex or fax us for confirmation. 如题企业接受上述报价

,请尽早落实定单为盼 .

Yours sincerely, K T Chang Sales Manager 销售部经理

================================ Useful phrases

1.We would like to make the followings offer, subject to our final confirmation 以下报价需在本企业确认后 ,方可有效

2. Under separate cover, we have sent you samples of various sizes, our catalogue and price list. 另函附寄各型号样本、商品目录和价钱表

================================== Notes 段意讲解

1.Acknowledge the enquiry identifying the reference 确认来函和查问事宜 .

2.Tabulate the details of the offer for absolute clarity. Define the method of payment (letter of credit) precisely.

把各项重点详列成表 .清楚注明付款规定 .

3.List samples and other enclosures to be sent in a separate parcel. 见告相关附件和样本将另函寄奉

4.Encourage a speedy reply 督促早日答复 .

================================== Alternative phrases 代替用语

Thank you for your enquiry of 2 October 1995. In reply, we would like to make the followings offer, subject to our final confirmation: (In reply to your enquiry of...)

(The offer is conditional on our final confirmation.) Production: Steel screws

Specifications: As per the attached list Packing: Loose in boxes of 5kg net Quantity: 100 boxes

Price: As per the attached list Shipment: January/February 1996

Payment: Confirmed, irrevocable letter of payable by draft on sight to be opened 30 days before

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the time of shipment.

========================================= Comments 评注

报价简短明确 , 项目详列成表 .令收信人了如指掌 .需经发信人最后确认方为有效它要素而引致的成本上升

.以信誉证付款是办理出口订货最靠谱的方法

.可防止因其

(5)Asking for a pro forma invoice Dear Sirs,

One of our clients has asked us to obtain a pro forma invoice for the following product: Lion Brand Nail Clippers Model 21 chrome plated.

Please send us your pro forma invoice in triplicate for 500 dozens of the above product as soon as possible so that we can get our client's confirmation.

We will have to no problem in obtaining the import licence. As soon as this is approved, a letter of credit will be opened in your favour.

Yours faithfully, T S Khayam Import Manager

=================================== Asking for a pro forma invoice 讨取形式发标 Dear Sirs, 执预先生 :

One of our clients has asked us to obtain a pro forma invoice for the following product: 本企业客户要求获取以下产品的形式

Lion Brand Nail Clippers Model 21 chrome plated. 狮牌 21 型镀铬指甲钳 2500 打

Please send us your pro forma invoice in triplicate for 500 dozens of the above product as soon as possible so that we can get our client's confirmation. 现请贵企业赶快寄送一式三份的形式给我们

,以便获得该客户确实认

We will have to no problem in obtaining the import licence. As soon as this is approved, a letter of credit will be opened in your favour.

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申口可并无困

.此事一赞同 ,本企业将立刻开立以企业收款人的信誉 .

Yours faithfully, T S Khayam Import Manager 口部理

=========================================== Useful phrases 用短

1.One of our clients has asked us to obtain ... 本企业客要求得⋯

2. We will have to no problem in obtaining the import licence. 申口可并无困

3. As soon as this is approved, a letter of credit will be opened in your favour. 此事一赞同 ,本企业将立刻开立以企业收款人的信誉 ===================================== Notes 段意解

1.State the request and identify the product 见告乞降相关的品

2.Give details of the proposed order and the reasons for requesting the pro forma invoice 和求出形式票

3.Add any other details and state the proposed method of payment 附带其余料和列明的付款方法

================================== Alternative phrases

One of our clients has asked us to obtain a pro forma invoice for the following product: (One of our customers has asked us to get...) Lion Brand Nail Clippers Model 21 chrome plated.

Please send us your pro forma invoice in triplicate for 500 dozens of the above product as soon as possible so that we can get our client's confirmation. (Please send three copies of your pro forma invoice ...)

We will have to no problem in obtaining the import licence. As soon as this is approved, a letter of credit will be opened in your favour. (We will not encounter any difficulty in...)

=========================================== Comments 注

形式票并不是付款通知 ,而是主按正式程序价 , 潜伏客算成本 . 里述及的形式票是第三者讨取的 .'打 '(12 件) 仍常用于商易中 ,但 ' '(144 件 ,即 12 打 ) 少 .

(6)Sending a pro forma invoice Dear Mr Khayam,

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In reply to: your request , dated 14 July 1999, we have much pleasure in sending you our pro forma invoice in triplicate.

For your information , our offers usually remain open for about a week. Seeing that our nail clippers are selling very fast, we suggest that you act on the quotation without delay.

We look forward to hearing from you. Yours sincerely, M T Lui

Export Manager

============================ Sending a pro forma invoice 寄送形式票 Dear Mr Khayam, 哈姆先生 ,

In reply to: your request , dated 14 July 1996, we have much pleasure in sending you our pro forma invoice in triplicate.

1999 年 7 月 14 日的要求 , 寄上形式票一式三份

For your information , our offers usually remain open for about a week. Seeing that our nail clippers

are selling very fast, we suggest that you act on the quotation without delay. 奉劝本企业的价一般有效期一周宜尽早答复 .

We look forward to hearing from you. 早日复

Yours sincerely, M T Lui

Export Manager 出口部理

========================================= Useful phrases 用短

1. We have much pleasure in sending you... 奉上⋯

2. Our offers usually remain open for about a week 本企业的价一般有效期一周

3. We suggest that you act on the quotation without delay. 企业宜尽早答复

==================================== Notes 段意解

1. Identify the request and state what action you are taking. 确来函并见告采纳的举措

2. Encourage the potential customer to act quickly. 督促收信人尽早答复

==========================================

.另因本企业出品的指甲路极佳

, 免向隅 , 企业

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Alternative phrases 代替用语

In reply to: your request , dated 14 July 1999, we have much pleasure in sending you our pro forma invoice in triplicate.

(In answer to your request of...) (...we enclose our...)

(Since the product is selling quickly, please respond as soon as possible)

We look forward to hearing from you.

================================================ Comments 评注

This is concise response to a request. At the same time it encourages and early reply. The

language is rather formal with a few redundant. Set phrases are, however, used; see the phrases on the right for simpler alternative.

本信先就来函作简复 ,并督促收信人早日答复 .文字规范而简短

(7)Offering a substitute Dear Mrs Stones,

Thank you for your telex enquiry of 23 September concerning cotton print 634.

We appreciate your efforts in marketing our products and consequently we regret very much that we are unable to supply the desired goods due to excessive demand.

We would, however, like to take this opportunity to offer, without engagement, the following material as close substitute.

500 pieces cotton print 428 at Us ﹩ 1.5 per metre CIF New York, including your commission of 2%

A sample is enclosed for your reference. If you find the sample acceptable, please telex us as soon as possible.

Your sincerely, J S Chowdry Sales Manager

========================================= Offering a substitute 供给代用品报盘 Dear Mrs Stones, 斯通太太 ,

Thank you for your telex enquiry of 23 September concerning cotton print 634. 贵企业 9 月 23 日咨询相关 634 号印花棉布价钱的电传已收到

,多谢来函 .

We appreciate your efforts in marketing our products and consequently we regret very much that

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we are unable to supply the desired goods due to excessive demand.

但是 ,本企业还有出产近似的织品

.现报上虚盘以下 :

随函敬附样本供贵企业参照

.若满意样实质量 ,请赶快电传复实 . 2%

A sample is enclosed for your reference. If you find the sample acceptable, please telex us as

Your sincerely, J S Chowdry Sales Manager 销售部经理

========================================= Useful phrases

1. We regret very much that we are unable to supply the desired goods due to excessive demand. 但因相关产品需求殷切

,未能知足企业要求 ,深感遗憾 .

2. We would, however, like to take this opportunity to offer, without engagement, the

following material as close substitute. 但是 ,本企业还有出产近似的织品随函敬附样本供贵企业参照

============================================ Notes 段意讲解

1. Identify the reference and goods. 确认来函 ,列明相关货物 .

2. State the reason why you can not accept the order 解说未能知足收信人要求的原由

3. Offer a substitute with details of the offer 供给代用品及列明相关详情附寄代用品样本 ,督促答复 .

================================== Alternative phrases

Thank you for your telex enquiry of 23 September concerning cotton print 634. (Many thanks for...)

We appreciate your efforts in marketing our products and consequently we regret very much that we are unable to supply the desired goods due to excessive demand. (We are grateful for...)

(...and, as a result, we are very sorry that...)

4. Enclose anything required by the prospective purchaser to make a decision. Urge acceptance.

3. A sample is enclosed for your reference

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(...the goods you required because of heavy demand)

We would, however, like to take this opportunity to offer, without engagement, the following material as close substitute.

500 pieces cotton print 428 at Us ﹩ 1.5 per metre CIF New York, including your commission of 2%

A sample is enclosed for your reference. If you find the sample acceptable, please telex us as

soon as possible. (If the sample is...)

================================================ Comments 评注

,供给代用品争取订单是最好的想法

.收信人就是收取佣金的代理商

(8)Inability to supply goods Dear Sirs,

We refer to your telex of 12 August and ours of today regarding the supply of black silk.

As you perhaps know, demand for the above has been heavy since last year. We are consequen

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