Systems and Methods For Efficient Messaging And Ta

专利名称：Systems and Methods For Efficient

Messaging And Targeted IP MulticastAdvertisement In Communication Networks

发明人：Armando Paul Stettner,Marcelo D.

Lechner,Michael Patrick Ruffini,Harpal SinghBassali

申请号：US12345884申请日：20081230

公开号：US20100169916A1公开日：20100701

专利附图：

摘要：Systems, apparatus, methods and computer readable mediums for efficient andunconstrained information distribution and IP multicasting are provided. An exemplarymethod may include receiving, from a set top box, information indicative of criteriaassociated with targeted advertisement; and determining, at a set top box, whether thecriteria corresponds to a characteristic of a household at which the criteria is received.The method may also include joining, from a set top box, a multicast group associatedwith the criteria in the event the criteria is determined to correspond to the characteristicof the household at which the criteria is received. The method may also include receiving,via multicast, at a set top box, the targeted advertisement associated with the criteria;and displaying, at a video display device, the targeted advertisement. The exemplarymethod may allow efficient and unconstrained information distribution leading toimproved application quality and performance.

申请人：Armando Paul Stettner,Marcelo D. Lechner,Michael Patrick Ruffini,HarpalSingh Bassali

地址：Westford MA US,Burlington MA US,Methuen MA US,Burlington MA US

国籍：US,US,US,US

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